Do you have a heart to reach women with alternatives to abortion? If so, we are grateful you do! We often get questions from people just like you looking for a way to point women in the midst of an abortion decision to our resources with billboard campaigns. Below are tried and true tips to make an effective billboard campaign.
Billboards are best read further than 500 feet away, so you have a short time to connect your message to those driving by. The average driver has about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message, so try for fewer than 10 words total. (Yes, that includes URLs and phone numbers!)
Text-wise, that is. Make sure any text in your design is printed in clean, bold font to ensure the best readability. Also, the larger the font, the more time a driver has to read and understand your message at a distance, so go big!
Colors are your friend here. Use bright colors or a bold image in your design to effortlessly attract eyes to your billboard. Contrasting colors within the design will also create an even bigger impact that will help improve the retention of your message.
Highways and high-impact areas (such as next to an abortion clinic) are key locations. If you post in an area near a highway where you know many travel from, you can equip women along the way. For billboards located very close to abortion clinics, you can reach women with a message of care and support both entering and exiting the location.
Fun, trendy billboards have their place; however, this mission is serious. Don't try to be clever or cute with the wording on a billboard in a way that distracts from the mission. Anything that requires a second look will lose potential clients.
Here are a few samples that might help get you started with a billboard campaign in your area!
Currently, political leaders are pressuring the FDA to make it easier to sell abortion pills via mail, politicizing "medicine" to favor the interests of Big Abortion. If successful, this will increase the number of abortions in the United States by millions.
Heartbeat and our Abortion Pill Rescue Network have been working with our friends at Students for Life to put together a powerful new tool to combat this deadly trend.
Heartbeat President Jor-El Godsey joined Students for Life and our incredible partners to announce this on an Emergency Nationwide Pro-Life Webcast. See below:
The powerful new tool: A new Docu-Series, produced by Charlotte Pence Bond, in partnership with Students for Life of America and Heartbeat International. This series uncovers the dangers of Chemical Abortion and the push by the current administration to expand use of it.
Watch the Docu-Series to learn more about this dangerous new frontier for the abortion industry.
As the abortion industry looks to expand, we continue to bring hope! Our Abortion Pill Rescue Network is here and ready to answer the calls from girls seeking to reverse the effects of that first abortion pill. You can help us answer these calls by supporting our efforts today. Click here to make a donation now and help a woman know that it's not too late. There is still hope to save her pregnancy.
Thursday | May 20, 2021
Contact: Andrea Trudden, Sr. Director of Communications and Marketing
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Heartbeat is excited to announce that Dr. Brent Boles, a practicing, board-certified OB/GYN for nearly three decades, has joined the Heartbeat International team as Medical Director.
“Dr. Boles is a skilled physician in his practice and a bold champion for life in the public arena,” said Jor-El Godsey, Heartbeat International president. “He has been an integral part of Heartbeat's Abortion Pill Rescue® Network Medical Advisory team since its inception and we are blessed to have him serve as our Medical Director.”
“Abortion Pill Rescue Network has grown tremendously in the last three years. The addition of Dr. Brent Boles to our team as Medical Director provides the guidance and expertise needed to grow the network even further,” said Christa Brown, director of Medical Impact for Heartbeat International. “Dr. Boles has a servant’s heart and desire to walk alongside others who are dedicated to making abortion unwanted today, and unthinkable for future generations.”
A longtime supporter of the work of Heartbeat International, Dr. Boles will also work closely with Heartbeat's leadership to implement Medical Impact strategies that serve the pregnancy help movement in even greater ways. We are excited about his involvement and wholeheartedly welcome him to the Heartbeat team.
"The abortion industry says that reversal doesn't work, and is 'experimental.' The truth is this: progesterone has been used in high-risk pregnancies for decades —in fact, it has been used in high-risk pregnancies since before Roe v. Wade was decided in 1973." Dr. Boles said.
“I am also pleased to announce that today I have accepted the position of Medical Director for the Abortion Pill Rescue Network. Exciting things are coming!”
To schedule an interview, contact Andrea Trudden at 614-885-7577. For more details click here.
For more information on Heartbeat International go to HeartbeatInternational.org and find Heartbeat on Facebook and Twitter.
About Abortion Pill Rescue Network: Abortion pill reversal is a cutting-edge application of a time-tested, FDA-approved treatment used for decades to prevent miscarriage and preterm birth. It involves emergency, ongoing doses of progesterone to counteract the effects of the first abortion pill. From the moment a woman takes the abortion pill, she has about 72 hours to change her mind and save her baby. The Abortion Pill Rescue Network answers more than 300 mission-critical calls a month from women who regret their abortion decision. Statistics show that more than 2,000 lives have been saved (and counting) through the abortion pill reversal protocol.
If you or someone you know took the abortion pill and regret it, there may still be time. The Abortion Pill Rescue Network provides free and confidential care 24/7. Call 877.558.0333 or go to AbortionPillReversal.com now. There may still be time to save your pregnancy.
About Heartbeat International: Heartbeat International is the largest network of pro-life pregnancy help in the world, with nearly 3,000 affiliated locations in more than 70 countries. Heartbeat's mission is to Reach and Rescue as many lives as possible, around the world, through an effective network of life-affirming pregnancy help, to Renew communities for LIFE in order to achieve their vision of making abortion unwanted today and unthinkable for future generations.
Wednesday | March 24, 2021
Contact: Andrea Trudden, Sr. Director of Communications and Marketing
This email address is being protected from spambots. You need JavaScript enabled to view it.
An irregular increase in international calls to the Abortion Pill Rescue® Network (APRN) recently signaled another orchestrated offensive by the abortion lobby targeting pregnancy help. But Heartbeat International’s network of APR providers did not miss a beat, nor deviate from the mission of serving women who regret starting a chemical abortion.
The APRN hotline nurses immediately noticed an uncharacteristic pattern, but despite the red flag, the committed professionals at both the APRN and Option Line continued to provide the usual compassionate service and care intended for women in genuine need.
The suspicion was confirmed Monday as openDemocracy contacted Heartbeat for response to the “findings” of its "investigative report" on the APRN.
Anticipating the ruse the week before, Heartbeat International President Jor-El Godsey said that if pro-abortion forces such as the website behind previous unfounded criticism of Heartbeat’s life-saving work sought to convict Heartbeat of performing its Christ-centered mission of serving women facing unplanned pregnancy - then the verdict is guilty as charged.
“We know that our team only supplied evidence that we love and care for women as they seek to make the choice to rescue their baby from a chemical abortion,” he said. “The good news?” Godsey said, “Our team performed excellently.”
“We hear from women every single day who regret taking mifepristone to end a pregnancy and desire a way to continue their pregnancies and rescue their babies,” said Christa Brown, director of Medical Impact at Heartbeat International. “Abortion Pill Rescue Network listens to their requests and offers women real choices even after starting a chemical abortion.”
“We are called to serve and the APRN/OL team did,” said Godsey, “even with their suspicions. The nurse managers jumped in and took the sudden overflow of international calls, handling them with grace and good intent. Well done APRN and Option Line team!”
The APRN and staff at Option Line spent multiple hours with the duplicitous contacts, in some cases the conversations were spread out over two to three days. This was time taken from serving women who truly needed their services.
“The Big Abortion allies at openDemocracy may have grist for their hit piece, but what they really did was distract our good people from the life-saving work APR actually is,” Godsey said. “It will certainly be lost on openDemocracy that their efforts fail women.”
To schedule an interview, contact Andrea Trudden at 614-885-7577. For more details click here.
For more information on Heartbeat International go to HeartbeatInternational.org and find Heartbeat on Facebook and Twitter.
About Abortion Pill Rescue Network: Abortion pill reversal is a cutting-edge application of a time-tested, FDA-approved treatment used for decades to prevent miscarriage and preterm birth. It involves emergency, ongoing doses of progesterone to counteract the effects of the first abortion pill. From the moment a woman takes the abortion pill, she has about 72 hours to change her mind and save her baby. The Abortion Pill Rescue Network answers more than 150 mission-critical calls a month from women who regret their abortion decision. Statistics show that more than 2,000 lives have been saved (and counting) through the abortion pill reversal protocol.
If you or someone you know took the abortion pill and regret it, there may still be time. The Abortion Pill Rescue Network provides free and confidential care 24/7. Call us at 877.558.0333 or go to AbortionPillReversal.com now. There may still be time to save your pregnancy.
About Heartbeat International: Heartbeat International is the largest network of pro-life pregnancy help in the world, with nearly 3,000 affiliated locations in more than 70 countries. Heartbeat's mission is to Reach and Rescue as many lives as possible, around the world, through an effective network of life-affirming pregnancy help, to Renew communities for LIFE in order to achieve their vision of making abortion unwanted today and unthinkable for future generations.
Heartbeat International and its network of more than 3,800 pregnancy help service providers worldwide work tirelessly to offer hope and help to women and families experiencing unexpected pregnancies. From this network of care, we can discover and evaluate trends within the movement and use them to inform and encourage others on the work accomplished.
The Life Trends Report provides a snapshot of life-affirming pregnancy help. Understanding these trends gives us clarity as the culture shifts and changes over time.
The 2025 Life Trends Report is based on 2024 data and helps us better understand what clients are seeking while also offering key insights to share about the positive impact of pregnancy help.
Our affiliate pregnancy help centers (PHCs) offer a broad range of services—from abstinence education and STD testing/treatment to Abortion Pill Rescue and parenting classes.
According to ANSIRH at the University of California, while brick-and-mortar abortion facilities dropped from 758 in 2020 to 741 in 2023, 226 new virtual abortion clinics opened in 2023—resulting in 967 total access points, the most in over a decade.
The Abortion Pill Rescue® Network (APRN) connects women who regret taking the first dose of the abortion pill regimen with a network of medical professionals trained in reversal protocol.
Join us for a unique opportunity to experience Heartbeat's Pregnancy Help Conference!
Thursday, March 26 — Friday, March 27, 2026
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We're excited for you to join us in March! Reservation Details Coming in the Fall/Winter |
Duke Energy Convention Center 525 Elm St. Cincinnati, OH 45202 & Hilton Cincinnati Netherland Plaza 35 West Fifth St. Cincinnati, OH 45202 |
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Reservation Details Coming Soon!
Get the latest news updates from Heartbeat International every month. Stay up-to-date on what Heartbeat International is doing around the world and in your backyard to advance the pregnancy help movement. Receive the latest pro-life news and read Heartbeat's perspective as well as what you can do to make an impact on your community and save lives!
Download the L.O.V.E. Approach Guide.
A simple, memorable, life-saving guide that is used in pregnancy help centers every day, but can be used anywhere by everyone.
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