5 Tips to Creating a Billboard Campaign

Do you have a heart to reach women with alternatives to abortion? If so, we are grateful you do! We often get questions from people just like you looking for a way to point women in the midst of an abortion decision to our resources with billboard campaigns. Below are tried and true tips to make an effective billboard campaign.

1. Keep it short!

Billboards are best read further than 500 feet away, so you have a short time to connect your message to those driving by. The average driver has about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message, so try for fewer than 10 words total. (Yes, that includes URLs and phone numbers!)

2. Go big!

Text-wise, that is. Make sure any text in your design is printed in clean, bold font to ensure the best readability. Also, the larger the font, the more time a driver has to read and understand your message at a distance, so go big!

3. Be bold!

Colors are your friend here. Use bright colors or a bold image in your design to effortlessly attract eyes to your billboard. Contrasting colors within the design will also create an even bigger impact that will help improve the retention of your message.

4. Location, location, location!

Highways and high-impact areas (such as next to an abortion clinic) are key locations. If you post in an area near a highway where you know many travel from, you can equip women along the way. For billboards located very close to abortion clinics, you can reach women with a message of care and support both entering and exiting the location.

5. Keep it simple!

Fun, trendy billboards have their place; however, this mission is serious. Don't try to be clever or cute with the wording on a billboard in a way that distracts from the mission. Anything that requires a second look will lose potential clients. 

Here are a few samples that might help get you started with a billboard campaign in your area!