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A New Trend: "Pro-Choice" Pregnancy Centers — What It Means for Our Movement

by Andrea Trudden, Vice President of Communications and Marketingdownload 1

Across the nation, a small but growing trend is emerging that deserves our attention. Abortion advocates are beginning to launch their own versions of “pregnancy centers,” modeled after the life-affirming organizations you and I have faithfully served for decades. A recent Mother Jones article highlights one such example in Arkansas, where an abortion-support organization has opened what it calls a “pro-choice pregnancy center.” Others in Indiana and Ohio have similar models.

On the surface, these centers may look like ours: they offer free pregnancy tests, ultrasounds, parenting classes, baby supplies, and even housing. For years, however, the very same voices now applauding these initiatives have criticized our centers as “fake clinics” and warned women to avoid us. The hypocrisy is clear—but so are the potential challenges this trend brings to our movement.

What This Could Mean for Pregnancy Help

  1. State Funding Competition
    Many of our centers choose to operate independent of government funding, while others accept state support for certain of their educational programs. As some pro-abortion centers adopt the outward form of pregnancy help, some lawmakers and officials may see them as eligible for state funding. This could redirect taxpayer funds to support a pro-abortion mission and weaken the ability of pro-life organizations to serve women effectively.

  2. Marketing Confusion
    To the public eye, both types of centers may appear similar. Without clarity, communities may not distinguish between life-affirming pregnancy help and abortion-connected initiatives. This could blur the identity of the pregnancy help movement, which has always been grounded in serving women and protecting life.

  3. Outreach Challenges
    When “pro-choice” centers use similar language—offering “support,” “options,” or even “pregnancy resources”—it may confuse clients seeking authentic, life-affirming help. Women may not know if the place they walk into will actually champion both them and their babies.

What We Must Do Now

In this moment, it is more important than ever that our centers are crystal clear about WHO we are and WHAT we do.

  • Highlight What Sets You Apart
    Emphasize the long-term, holistic support you offer: parenting classes, housing referrals, baby supplies, relationship resources, emotional and spiritual care—support that continues well beyond birth and at no cost to women.

  • Educate Your Supporters
    Make sure donors, churches, and community partners understand the difference. They need to know that when they support your center, they are ensuring women and babies are embraced for the long haul—not steered toward abortion.

  • Stand firm on the Commitment of Care and Competence
    As Heartbeat International affiliates, every center agrees to abide by Our Commitment of Care and Competence, which ensures services are provided with honesty, integrity, compassion, and the highest standard of care. This commitment—grounded in truth and professional excellence—is what sets pregnancy help organizations apart from any imitation. It guarantees that clients receive not only free and practical resources but also respect, dignity, and hope in their time of need.

  • Strengthen Your Outreach
    Share real stories. Show the faces of families changed because of your work. Authentic testimony cuts through confusion and makes your mission unmistakable.

Our Call Forward

The emergence of “pro-choice pregnancy centers” underscores one powerful truth: the pregnancy help model works. The services you offer are so effective, compassionate, and necessary that even those who oppose our mission are imitating them.

Let us take this not as discouragement, but as confirmation that what you do every day is changing lives. As imitators arise, our task is to stand firm, speak clearly, and continue serving with loving, life-saving excellence—so there is never any doubt about the difference life-affirming pregnancy help makes.

Together, we will ensure that women in every community know the truth: we are here for them, we are here for their children, and we are here for life.

March for Life 2025

Kylie and Zoe

KYLIE'S STORY 

Kylie* was a mom of two and had just started a new relationship when she found out that she was pregnant. She felt that she wasn’t ready, and even though her boyfriend was excited to be a dad, Kylie decided to have an abortion.

She quickly regretted this decision, especially as she and her boyfriend struggled to get pregnant again over the following years. She was overjoyed to find out she was pregnant in the summer of 2019 with a baby boy.

And then, when her son was seven months old, she found out that she was pregnant again with twins. Kylie felt overwhelmed and that she couldn’t go through with the pregnancy as her boyfriend was out of town quite a bit. The financial strain of raising five children on her own was just too much.

Hoping to get more answers, Kylie reached out to Real Options. She was still on the fence about getting an abortion, but after discussing the many resources that were available she realized she had all the support she needed!

Sadly, one of the twins passed before birth. Real Options was there for Kylie at that time as well, so she knew that she wasn’t alone. They provided her with counseling services and a baby shower. They gave her the support that she needed and became the family that she didn’t have.

“Now that my boyfriend is temporarily away, I still don’t feel alone. I know I have my family at Real Options and they are only one call away…If I didn’t come to Real Options, I would not have chosen life for my daughter. For that, we are forever grateful!”

*Name changed for privacy

Support the efforts of pregnancy help organizations today so that moms like Kiley are encouraged and equipped to choose life for their little ones. 

zoe

Baby Zoe

Why it’s a good thing pregnancy centers outnumber abortion clinics

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It takes more to help a woman choose life versus an abortion procedure

(The Washington Times) It takes more to do more.

Abortion proponents are suddenly very concerned about the fact pregnancy help centers outnumber abortion clinics. In fact, pregnancy help centers have outnumbered abortion clinics in the United States since the mid-1990s. That was when the surge of new pregnancy centers in the mid-’80s and the steady opening of new locations overtook the number of abortion clinics.

Now, two decades later, pregnancy help centers and their local, grassroots support fueled continuous growth into the new millennium. As we step into the post-Roe era, there are nearly four pregnancy centers for every one abortion clinic.

As state abortion bans take effect, even Planned Parenthood is announcing location closures, despite the fact that they, at least in their name, exist to support parenthood. Or do they? A look at Planned Parenthood’s own list of services reveals literally nothing to do with actual, you know, parenthood.

A few years ago, the creative marketing team at Planned Parenthood tried to convince everyone that “abortion is only 3%” of their business. So why are Planned Parenthood locations in life states closing following an abortion ban? Clearly, it’s not due to their parenthood products. But then there are the supposed 97% of their “women’s services” that are intended to help women, right? Apparently not. It seems as though they were willing to stay open to do abortions, but not to serve women.

Yet, somehow, abortion supporters like Sen. Elizabeth Warren are gravely concerned. 

“In Massachusetts right now, those crisis pregnancy centers … outnumber true abortion clinics by three to one,” Ms. Warren told NBC 10 Boston. “We need to shut them down here in Massachusetts and we need to shut them down all around the country.”

Like Planned Parenthood, Ms. Warren is more concerned about abortion than about women who are pregnant and need help for any other choice.

While an abortion provider needs only a matter of minutes to terminate a pregnancy, a pregnancy center spends hours, days, weeks and even months helping women choose to carry their baby to term. Selling and executing abortions is a big money-maker (see Planned Parenthood’s previous annual reports). A significant portion of big abortion money goes to support politicians like Ms. Warren. (The dirty little secret of the abortion industry is that they’ve switched their model from selling abortions in stand-alone clinics to easily mailed chemical abortions over the last several years.)

Meanwhile, local pregnancy help centers, especially those that are in abortion states, faithfully help women through their pregnancy and into parenting or the chance to choose adoptive parents. Thanks to kind-hearted community donations, pregnancy centers provide things like maternity clothes, prenatal vitamins, parenting classes and baby items.

Pregnancy help centers invest time and attention in understanding the environment swirling around an unexpected pregnancy. Uncovering unhealthy relationship dynamics can serve to help reset a positive path forward toward the vision of the future she wants.

It takes more pregnancy centers because there is more to do to help a woman choose life for her baby versus the relatively quick abortion procedure. To adequately serve America’s pregnant women, it will take even more, not fewer like Ms. Warren wants, because women should never be forced into only the choice of abortion. That is no choice at all, especially when the pressure to abort is coming from other people or temporary circumstances. Every woman should be loved and supported in her pregnancy. That takes more.

The path to parenting is longer. Sometimes that makes it harder. And for the families thriving today thanks to the help of a pregnancy center, it is certainly worth the investment.

Life Trends Report

Life Trends 2025

Heartbeat International and its network of more than 3,800 pregnancy help service providers worldwide work tirelessly to offer hope and help to women and families experiencing unexpected pregnancies. From this network of care, we can discover and evaluate trends within the movement and use them to inform and encourage others on the work accomplished.

The Life Trends Report provides a snapshot of life-affirming pregnancy help. Understanding these trends gives us clarity as the culture shifts and changes over time.

The 2025 Life Trends Report is based on 2024 data and helps us better understand what clients are seeking while also offering key insights to share about the positive impact of pregnancy help.

• • • Download the Life Trends 2025 Report • • •

Key Findings from the Report:
  • 2,164,043 total client visits to affiliated pregnancy help organizations in 2024
  • 498 maternity homes in the U.S., a 17% increase since 2022
  • 172% growth in organizations providing virtual support

Our affiliate pregnancy help centers (PHCs) offer a broad range of services—from abstinence education and STD testing/treatment to Abortion Pill Rescue and parenting classes.

  • 71.4% provide Abortion Recovery services
  • 26% are part of the Abortion Pill Rescue Network
  • 75% provide ultrasound
  • 82% offer material aid for families
  • 47% provide men's mentoring programs
Abortion Trend: Increased Access with Little Oversight

According to ANSIRH at the University of California, while brick-and-mortar abortion facilities dropped from 758 in 2020 to 741 in 2023, 226 new virtual abortion clinics opened in 2023—resulting in 967 total access points, the most in over a decade.

  • Abortions rose from 930,160 in 2020 to over 1 million in 2023
  • Telehealth abortions accounted for 20% of all U.S. abortions by mid-2024
  • Mail-order pill sites like Plan C and Aid Access complicate tracking, as they are not required to report
Life Trend: Women Seek Real Humans in a Time of Need
  • Option Line calls rose from 48% of connections in 2022 to 64% in 2024, showing the need for direct, human support in crisis moments
Life Trend: Abortion Pill Reversal

The Abortion Pill Rescue® Network (APRN) connects women who regret taking the first dose of the abortion pill regimen with a network of medical professionals trained in reversal protocol.

  • 6,000+ lives saved since 2012
  • Approximately 2,000 lives saved in 2024
  • Nearly 200 women begin reversal each month
  • Women from all 50 states and 96 countries contacted APRN
  • 47% increase in reversal starts since 2020
  • Women seek APR services throughout the week due to mail-order abortion pill access

• • • Download the Life Trends Report • • •

Pregnancy Help Podcast

Welcome to Pregnancy Help Podcast where we tackle large issues affecting the pregnancy help community through weekly conversations with experts around the country.

Powered by Heartbeat International, we bring Pregnancy Help News alive with podcasts featuring a variety of topics designed to help strengthen and educate the pregnancy help network.

Click on any of the episodes below to listen and subscribe to the Pregnancy Help Podcast to automatically receive the latest episodes downloaded to your computer or portable device. (Available in your favorite podcast feed.) 

button subscribe to pregnancy help podcast

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The American Medical Association Wants to Hide Facts About Abortion from Women

APR Lives SavedBy Caroline Roberts, Strategic Communications Writer at Alliance Defending Freedom

Tina was 35 when she found out she was pregnant. She was working full-time and happily married, but she feared how her employer would respond to the news. So, she decided to get an abortion. But as soon as she started the chemical abortion process, she was filled with regret. She wanted another option, another opportunity to choose life.

“I hated what I had done. I stayed up all night worrying that I made the wrong choice,” she writes. “I started praying. The next morning I frantically looked online to see if I had any options to save my baby. I found the abortion pill reversal website and called the hotline.”

Thankfully, Tina was connected with a clinic who was able to administer progesterone in an attempt to stop the abortive process—and it worked.

“After receiving progesterone for a week, I came back for an ultrasound to see if the baby survived. He did. He was alive and well. He was saved… Without the option of the abortion pill reversal, he would not be here today.”

Tina’s story is a hopeful one. Because she sought out more information about all her options, she was able to choose life for her son. And she isn’t alone. Statistics show 1,000 women have successfully chosen to stop their chemical abortions, saving their pregnancies. But what would have happened if Tina hadn’t found the hotline? What if she had been unable to learn about additional options? Tina deserved to know from the start that abortion pill reversal was possible.

Women have the right to be fully informed about their medical procedures. They should have complete disclosure of the process, the risks, and what’s at stake—especially when it’s a life.

Thankfully, the state of North Dakota agrees.

North Dakota has a crucial informed-consent law that ensures women who are considering abortion know two accurate, relevant things:

  1. That choosing abortion ends the life of a whole, separate, unique, living human being.”
  2. That if the woman chooses, a chemical abortion may be stopped early in the process with the aid of Abortion Pill Reversal.

When women are given this information, they have a better understanding of the procedure and all their options. It’s their right to know.

But the American Medical Association (AMA) wants to keep women in the dark. It doesn’t want women to know that abortion takes a life or that they might have a second chance at choosing life for their babies if a chemical abortion is treated quickly.

In fact, the AMA so desperately doesn’t want women to have this information that it’s taking North Dakota to court. In June 2019, the AMA filed a lawsuit challenging North Dakota’s informed-consent statute and trying to strike down these two provisions that give women critical medical information. AMA—which has been hijacked by pro-abortion interests--doesn’t want women to have all the scientific facts.

The AMA claims that requiring doctors to inform women of all their options surrounding an abortion violates the free speech rights of medical professionals. Apparently, the AMA doesn’t understand informed consent.

That’s why Alliance Defending Freedom (ADF) client, Heartbeat Internationalintervened in this case to support North Dakota’s statute—and the right of women everywhere to make decisions with all the facts.

“Every woman deserves to know the whole truth about abortion, and that includes the facts about her child and the choices she can make every step of the way,” ADF Legal Counsel Denise Harle said. “The American Medical Association, which ought to support providing patients with as much information as possible, instead wants to keep vulnerable women in the dark about vital information about fetal development and their pregnancy options prior to an abortion. Women deserve to know the truth.”

How many women like Tina would jump at the chance to reverse the effects of their chemical abortions if given the option? And how many more women like Tina have wanted to make that choice in the past—but didn’t know they had it?

“I am thankful I found the information readily available online and for the caring nurse who talked to me and to the doctor,” Tina recalls. “She is my son’s angel. Thank you for giving us a second chance.”

The bottom line is that women have the right to know all the details and options available to them during any medical procedure. Why should abortions be any different?

This article originally appeared on adflegal.org.

>> Learn more about the Abortion Pill Rescue Network and how it is saving lives!

Pregnancy Centers Affected by Louisiana Flooding

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As residents in Louisiana and Mississippi begin the long process of recovering from a record storm that swept through the region and caused multiple rivers to overflow over the past several days, friends in the pro-life pregnancy help community are among those affected by the devastating floods.

Heartbeat International’s leadership and staff have checked in on our affiliate network, both to offer these vital partners help through our H.A.L.O. fund—which meets Heartbeat-affiliated organizations damaged by natural disasters with needed funds to replace training materials—and to let you know how you can be supporting these friends in prayer.

If you would like to contribute to Heartbeat International’s H.A.L.O. fund, you can do so at www.HeartbeatServices.org/fund-halo. You can also give directly to the pregnancy help organizations below by starting a fundraiser page at www.YouSaveBabies.org.

Crossroads Pregnancy Resource Center – Thibodaux, Louisiana

Though Crossroads’ location was not damaged in the floods, the daughter of Executive Director Michele Beary was in the middle of moving into her college residence at Louisiana State in Baton Rouge when the storm hit. Her car was lost in the flood, but she was unharmed.

“The scope of the disaster is unreal and heartbreaking,” Michele, who formerly lived in Ascension Parish—which was badly damaged in the storm—tells us. “Please let everyone know how much their prayers for us are appreciated. God bless.”

The Women’s Help Center – Baton Rouge, Louisiana

Barbara Thomas, founder of the Family Values Resource Institute, which runs The Women’s Help Center, tells us one of her team members has sustained damage to their home over the past week.

Pregnancy Help Center – Slidell, Louisiana

Thankfully, this center was unaffected by the storms. When Heartbeat International called to check in on these friends, they were in the process of deciding how they could actively support any life-saving that was affected by the disaster.

Women’s Life Ministries Pregnancy Center – Amite, Louisiana

Though spared from major flooding damage, this outreach reports having lost some of their office equipment in a lightning strike. Because the center is located in a high place, it is fast becoming a key location for flood relief in the community. CEO Teresa Ragusa tells us her organization is busy receiving supplies to help distribute to clients and neighbors.

Iberia Pregnancy Center – New Iberia, Louisiana

Iberia Pregnancy Center’s staff reports that, though their street was flooded and flood waters came almost up to their doors, the center itself was untouched. Praise God for this wonderful protection, and please pray for clients and neighbors who have lost homes and property.

The following pregnancy help locations were also undamaged by the flood, though leaders at the centers did ask us to pray for their clients:

Hope Restored for Life (Houma, Louisiana), Community Center for Life (Gretna, Louisiana), Women's New Life Center (Metairie and Baton Rouge, Louisiana), Northlake Crisis Pregnancy Center (Covington, Louisiana)

If you would like to contribute to Heartbeat International’s H.A.L.O. fund, you can do so at www.HeartbeatServices.org/fund-halo. You can also give directly to the pregnancy help organizations below by starting a fundraiser page at www.YouSaveBabies.org.

UPDATE: Care Pregnancy Clinic in Baton Rouge Reports Severe Damage

Dorothy Wallis, president and CEO of Caring to Love Ministries—which runs an unaffiliated pregnancy help center, reports having sustained an estimated $425,000 in damages to its building.

Although the rebuilding effort will take several months at the absolute minimum, Dorothy tells us a local abortion clinic was unaffected by the flood and Care Pregnancy Clinic continues to receive calls from abortion-vulnerable women.

Knowing the opportunism of the abortion industry that offered free morning-after pills in the wake of Hurricane Katrina in 2005 and free abortions to New Yorkers in the days following the terrorist attacks on the World Trade Center on Sept. 11, 2001, Dorothy knows there is no time to lose in reaching women with life-saving help.

Dorothy is asking for an RV (loan or donation) her organization can to set up as a mobile ultrasound unit as soon as possible.

To find out how you can help Dorothy and Care Pregnancy Clinic, click here.

Do you know of more pregnancy help organizations affected by the recent floods? Let us know at This email address is being protected from spambots. You need JavaScript enabled to view it.

Security Alert: Third Party Fundraising

 SecurityAlertIt has come to our attention that an unknown third party committee is actively using Heartbeat International’s name and identity to solicit funds in a national campaign. 

In order to safeguard your security, we want to make it clear to you that Heartbeat International does not authorize or utilize third party fundraising entities in any way.

If you would like to make a donation to Heartbeat International, please visit: www.HeartbeatInternational.org/Donate.

Thank you for all you do to support our vital ministry, which is saving a baby from the violence of abortion every 4 minutes in the U.S. alone.

 

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