Our Initiatives
Kendra and Ella
KENDRA'S STORY
Ella — Born September 2022 
Kendra Morgan, a freshman in college, discovered she was pregnant but initially kept it a secret, grappling with the decision of abortion due to a past assault. Despite her resolve to handle it alone, her mother intervened upon learning the truth from a friend. Reluctantly, Kendra agreed to visit a pregnancy center where she met a compassionate mentor.
Despite remaining abortion-minded, she attended an ultrasound at 8 weeks and witnessed the tiny form of her unborn child. Despite her reservations, Kendra found herself gradually deciding to keep the baby, buoyed by the support of her loved ones and the encouragement from Open Door.
Throughout her pregnancy, Kendra struggled with fear and shame, concealing her situation from others. However, the unwavering support she received allowed her to navigate the challenges and embrace motherhood when her daughter, Ella, was born. Contrary to her initial worries, Kendra was overwhelmed with love and joy upon holding Ella for the first time.
Balancing motherhood with her ambitions, Kendra joined the college cheer team when Ella was just 10 months old, concurrently pursuing her education and embarking on a career as a daycare teacher. Reflecting on her journey, Kendra expressed deep gratitude for the assistance and guidance provided by Open Door, acknowledging that without their support, she might have struggled profoundly. Ultimately, Kendra found fulfillment in being Ella's mother, believing that her daughter has a profound purpose and eagerly anticipating the ongoing transformation she brings into her life.
Kayla and Maverick
KAYLA'S STORY
Maverick — Born May 2022
In Boerne, at the Hill Country Pregnancy Care Center, Kayla Sunny found the vital support she needed to navigate her journey as a mother to Maverick. From the moment she walked through the center's doors, Kayla was met with compassion and guidance.
Initially unsure of her options, Kayla found reassurance through the caring staff who provided invaluable information and support, allowing Kayla to make informed choices about her pregnancy. Their prayers and unwavering presence offered Kayla comfort and strength during uncertain times.
As Kayla prepared for Maverick's arrival, the center's programs, notably the Earn While You Learn initiative, became invaluable resources. Through this program, Kayla earned baby bucks, which she used to acquire essential items for Maverick's care, ensuring he had everything he needed from the very beginning.
Despite the challenges of Maverick's premature birth, Kayla remained resilient, supported by the center's prayers and encouragement. Through it all, the Hill Country Pregnancy Care Center stood as a pillar of support, providing Kayla with the tools and resources she needed to care for Maverick and navigate the early days of motherhood with confidence.
As Maverick grew and thrived, Kayla's gratitude for the center's services only deepened. With each milestone, from Maverick's first steps to his first birthday, Kayla found herself surrounded by the love and support of the Pregnancy Care Center community, a testament to the profound impact of their care and services on her journey as a mother.
Elizabeth and Evelyn
ELIZABETH'S STORY
Evelyn — Born January 2024
Elizabeth found herself unexpectedly pregnant with Evelyn after a brief reunion with Ben, her ex-partner. With Ben already moved out and their relationship strained, Elizabeth faced the daunting prospect of single motherhood. Despite her initial excitement, doubts from family and friends left her feeling unsupported and unsure.
Seeking guidance, Elizabeth turned to Planned Parenthood but found little solace there. Pressured into a pill abortion, she regretted her decision immediately upon receiving a text from Ben expressing his desire to keep the baby. Frantically searching for hope, she discovered abortion pill reversal (APR) and reached out for help.
With the support of Ben and a network of compassionate individuals, including the Abortion Pill Rescue Network, Elizabeth embarked on the journey of reversing the abortion. Through this process, she witnessed the resilience of her unborn child and the unwavering support of her community.
As weeks passed, Elizabeth and Ben embraced parenthood, attending counseling sessions together and witnessing the miracle of their daughter's life unfold through regular sonograms at their local pregnancy center. The experience not only strengthened their bond but also reaffirmed Elizabeth's belief in the importance of APR in providing second chances to women facing similar crises.
On January 18th, 2024, Elizabeth gave birth to Evelyn, a vibrant testament to love and resilience. With their daughter in their arms, Elizabeth and Ben found solace in their newfound family unit, planning a future together filled with love and commitment with a fall wedding in the works.
Elizabeth's journey underscored the profound impact of APR in preserving life and offering hope to families in crisis. With a newfound sense of purpose, she vowed to advocate for the preservation of programs like APR, ensuring that every woman facing a difficult decision receives the support and resources she needs to choose life.
View Elizabeth's story HERE!
Help Reach Her Campaigns
Her Problem:
- She feels alone
- She encounters relentless marketing promoting abortion
- She feels forced to make a quick decision
- She knows few options beyond abortion
- She has medical questions and concerns
Her Solution:
The Option Line contact center answers cries for help 24/7/365, provides bilingual service every hour, and connects with 1,100 abortion shoppers each day providing them with immediate care and connecting them to life-affirming pregnancy help. Since 2003, more than 5 Million women have contacted Option Line for help.
You have an opportunity to bring hopeful messages about options, resources, and the value of a child to key influencers.
- The average woman is uninformed about life-affirming pregnancy options when abortion shopping
- Help prepare her influencers with critical language that supports her and encourages life decisions
- We need to combat the increased selling of abortion by Big Media
- Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign
Option Line Video Campaign - Help Reach Her
We understand the challenges of marketing pro-life pregnancy help in today’s world.
Abortion is often portrayed as a quick and easy solution for an unexpected pregnancy—a message reinforced through magazines, television, and music. But behind that narrative, many women feel rushed or pressured into decisions that can lead to a lifetime of regret.
Every woman deserves time, support, and access to compassionate care so that no one feels abortion is her only option.
That’s why Heartbeat International developed a Gen Y & Z-focused Option Line campaign—to meet women where they are and combat Big Abortion’s monopoly on the conversation. Our goal is simple: reach her and connect her to life-affirming pregnancy help.
This campaign is designed to engage women facing unexpected pregnancies and guide them directly to Option Line. From there, they’re connected to their local pregnancy help organization—like yours—where they’ll receive the care and resources they need to make an empowered choice.
To better connect with women from a variety of backgrounds and circumstances, we created three unique video personas based on real Option Line callers. With millions of views already, this campaign is reaching women across the country—and leading them to your doors.
As a Heartbeat affiliate, you have access to these professionally produced videos at no cost. We encourage you to share them on your social media platforms and embed them on your website. By doing so, you’re not just spreading hope—you’re creating a direct bridge between women seeking help and the compassionate care your center is ready to provide.
We wanted to extend an opportunity for you to join in this effort to bring hopeful messages about options, resources, and the value of a child to key influencers. Our hope is to expand into new markets and new mediums, because we know:
- The average woman is uninformed about life-affirming pregnancy options when abortion shopping
- We can help prepare her influencers with critical language that supports her and encourages life decisions
- We need to combat the increased selling of abortion by Big Media
- Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign
Help Reach Her Campaign
Her Problem:
- She feels alone
- She encounters relentless marketing promoting abortion
- She feels forced to make a quick decision
- She knows few options beyond abortion
- She has medical questions and concerns
Her Solution:
The Option Line contact center answers cries for help 24/7/365, provides bilingual service every hour, and connects with 1,100 abortion shoppers each day providing them with immediate care and connecting them to life-affirming pregnancy help. Since 2003, more than 5 Million women have contacted Option Line for help.
You have an opportunity to bring hopeful messages about options, resources, and the value of a child to key influencers.
- The average woman is uninformed about life-affirming pregnancy options when abortion shopping
- Help prepare her influencers with critical language that supports her and encourages life decisions
- We need to combat the increased selling of abortion by Big Media
- Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign
Evalynn and Hezekiah
EVALYNN'S STORY
Hezekiah — Born October 2021
Born to a crack-addicted and alcoholic mother, Evalynn was removed from her mother’s custody at the age of only 10. She had her first abortion at 19 and at 24 she almost died from a second abortion that led to her having an emergency D&C three days later.
At the age of 30, she found herself pregnant out of wedlock again.
“I was already a single mother of a 3-year-old and I was attempting to finish my Bachelor’s degree. I had no idea how I was going to support myself, two children, and finish college.”
Evalynn felt alone as the father of her baby was encouraging her to have an abortion and she had no one else to support her. Not knowing if she was going to choose to have an abortion or keep the baby, she reached out to the Women's Center of Ohio for an ultrasound.
That ultrasound changed her entire life, as it made the pregnancy real to her and empowered her to choose life for her baby! That choice also led to choosing life for herself as two months after that she surrendered her life to Jesus Christ.
Today, baby Hezekiah is a year old. Evalynn earned her bachelor’s degree and then married shortly after!
“In this age, the world tells women that to be happy and to have a successful life we must abort our unborn babies. That is the furthest thing from the truth! I have never lived a life that is so fulfilled physically, mentally, and spiritually. God used this baby's life to save mine and I am forever grateful!”
Baby Hezekiah
Danielle and Lei’Lani
DANIELLE'S STORY
At 20 years old, Danielle was terrified to find herself staring at two pink lines on a pregnancy test. She was immersed in a world of drugs, alcohol and risky behavior that she used to numb the pain of years of abuse and assault.
“I knew that I was carrying life - that it wasn’t just me anymore,” she said, “but I had no money, and my family refused to support me.”
That is when found a local maternity home, the Paul Stefan Foundation. It was here when she was welcomed with open arms and spent the next five years learning valuable life skills and gaining the education needed to get a good job for herself and her growing baby girl.
Danielle describes those years as the “hardest of my entire life, but they transformed me and my future in an incredible way.” She has remained involved with the home ever since, and today she serves her community as a foster care social worker in the Virginia Department of Social Services.
“So many women resort to abortion because they think it’s their only option, or that their baby will hinder their goals. I wish I could comfort those women, and tell them how keeping my baby motivated me to achieve every single goal that I set my mind on. I’d tell them that I named my daughter Lei’Lani, which means royal child of heaven. Why? I tell anyone who will listen – God sent her to me to save my life.”
Lei'Lani and Danielle
More...
Katelynn's Abortion Pill Reversal Story
Watch as Katelynn shares her reversal success story.
We found out we were pregnant on Christmas day. At first we were really excited! It was the most amazing Christmas gift we could ever have. At the same time, it was really scary because we have other kids we needed to care for. I had lost my job and my husband was struggling with his business. I just couldn’t see how we could possibly feed and care for another child.
My husband said he would support me whatever my decision and my decision was that I needed to abort this baby. I talked to Planned Parenthood - they seemed so knowledgeable and I thought I just needed to push through and get it done quickly; that would be the easiest way. That was a big mistake.
I took the first pill. All that night, I was awake. I knew in my heart that what I had done was just wrong. “Is it too late? Can I do something else?” I Googled what to do if you want to reverse an abortion and that is when Heartbeat International came up.
While I waited for my appointment the Abortion Pill Rescue® Network helped schedule for me, I was just praying that there was still a Heartbeat... and there was!
Aubrey Lynn was born August 24 weighing 8 pounds and one ounce that included 10 sweet fingers and 10 cute little toes! We know she is going to have a great future. She has parents who love her. God sent her to us and I think she is going to do amazing things!
Interested in helping more women like Katelynn? Visit hbi.life/socialgive to give today.
The story of the Abortion Pill Reversal logo
Abortion Pill Reversal restores hope to women who regret having taken the first abortion pill by providing them with a protocol treatment that is capable of reversing the effects of a chemical abortion with up to 68% effectiveness rate. We help women in crisis who contact Abortion Pill Reversal turn back the clock and reverse the effects of chemical abortion.
Within a critical 72-hour window of taking the first pill, we can provide both connection and timely hope—a connection to a calming, supportive healthcare provider to deliver the reversal protocol, and the hope of a second chance for life. A chemical abortion is a cold, lonely experience. Abortion Pill Reversal is here to be the light for a brighter future. Statistics show that we have helped save over 2,500 lives (so far!).
As the parent brand, Heartbeat International seeks to reach pregnant women, rescue them from a scarcity mindset in which abortion is the only option, and renew entire communities; one woman at a time.
Heartbeat International’s mission focus pillars are Reach, Rescue, and Renew. Abortion Pill Reversal lives in the RESCUE pillar.
Our Abortion Pill Reversal logo communicates, down to our essence, exactly what we do. We reverse the effects of a chemical abortion, through the hope of a brighter future. We alter the course of lives—those who connect with Abortion Pill Reversal are set on a completely different trajectory.
The slightly offset arrows blend reversal with a hopeful future while conveying a readiness to help and a way forward. Notice how the two arrows go from dark to light—this reminds us of the hope we are able to offer through this life-saving protocol.
When combined with the Abortion Pill Rescue Network, you see the reversal arrow is juxtaposed onto a shield, conveying protection and strength.
All our work points to our vision to make abortion unwanted today and unthinkable for future generations. Abortion Pill Reversal helps us reach that vision through its mission to rescue women and babies and provide a second chance for life after taking the first chemical abortion pill.
The story of the Option Line logo
Option Line is committed to reaching those who are either facing an unplanned pregnancy, think they might be pregnant, or are close to someone who is through our 24/7 pregnancy help contact center.
Established in 2003, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve spoken with over 4 million people who are desperate for answers in an unexpected pregnancy.
Option Line makes these critical connections with abortion-vulnerable women and in turn, connects women to a local pregnancy help center in their area. Our primary goal is to encourage and empower those who reach out to us by offering trustworthy guidance through personalized care. We accomplish this goal by communicating directly with over 1,000 men and women each day at our contact center via phone, live chat, texting, and email.
As the parent brand, Heartbeat International seeks to reach pregnant women, rescue them from a scarcity mindset in which abortion is the only option, and renew entire communities; one woman at a time.
Heartbeat International’s mission focus pillars are Reach, Rescue, and Renew. Option Line lives in the REACH pillar.
Our Option Line symbol conveys a deep, beautiful story with a litany of messages, beginning with the concept that Option Line is a central hub; both reaching out and gently guiding.
The design of the pattern within the circle spells out “Reach” in Morse code communicating our desire to offer empathetic, compassionate guidance through open and honest communications as we provide the full story and options. The colors convey warmth, hope, and approachability. Everything we are and strive to be to those who call us.
All our work points to our vision to make abortion unwanted today and unthinkable for future generations. Option Line helps us reach that vision through its mission to reach those who are abortion-vulnerable through a 24/7 contact center.
Why each call matters
From the very first call answered, Option Line consultants, caring women trained by Heartbeat International, have been able to speak hope into panicked moments of confusion. Four million calls later, our consultants continue to treat each and every point of contact with a caller with the compassionate care she deserves. To each woman calling in, this is the hardest moment she has ever had to face in her life.
Established in 2003, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve reached over 4 million women and men, many who are desperate for answers in an unexpected pregnancy.
Every day, more than 1,100 people reach out to Option Line via phone call, live chat, texting and email for help. The number of women and men Option Line reaches continues to grow. As a result, more lives are rescued from abortion. Every call helps reduce the demand for abortion, making abortion unwanted and eventually unthinkable.
Each call is a story...
2009 - 1 Million Calls
Even before we had live chat as a way to contact Option Line (chat launched in 2010), we served over 1 million people crying out for help through phone, a website, and email. We answered each call, we helped with any immediate pregnancy need she may have, and we connected her with a local pregnancy help organization. We know that the best alternative to an abortion is another person.
2014 - 2 Millionth Call
In the wee hours of the morning, a call came in to Option Line. On the other end of the phone was a young woman seeking abortion information. She was referred to our affiliated pregnancy help organization in Warren, Ohio that could offer her so much more than abortion and empower her to make positive choices for her future.
2018 - 3 Millionth Call
On a Thursday afternoon, Jennifer contacted Option Line through our live chat feature at OptionLine.org. She told the Option Line consultant that she was 19 years old and realized she was pregnant. Jennifer said she felt caught between what was “right” and what was “easy,” and she simply wanted the whole thing behind her. Our Option Line consultant assured her she was not alone and prayed with her. Our consultant helped to calm her fears and encouraged her to get help at a local pregnancy center near her in Fort Wayne, Indiana.
2020 - 4 Millionth Call
Early on a Monday morning, a seasoned consultant working for Option Line received a chat from a woman in India. Sorting through her concerns, the consultant worked with her to find a pregnancy help organization near her through Heartbeat’s Worldwide Directory of Pregnancy Help. This cry for help shows the global nature of the need for pregnancy help.
Our Work Continues & Expands...
As technology has improved through the years, we have embraced it and so that we can increase the number of people served through Option Line. Notice that the time period is reduced between each millionth call answered!
We continue to find and implement effective technology such as adding Live Chat options to connect and utilizing online advertising. This allows us to reach more women and better serve the movement.
As calls for help continue, we have expanded our services to answer the cries for help for not only women seeking pregnancy help, but also for the Safe Haven Alliance and the Abortion Pill Rescue Network.
When women seek pregnancy help, we are equipped to answer their questions and serve them swiftly in real-time.
As our reach expands, people from all over the world are finding Option Line. The fact that we are able to serve a woman in India to help locate a pregnancy help organization in her area from our call center in Ohio is another miracle of technology.
While not everyone is available 24/7/365 to serve those in need, Heartbeat International's Option Line is! And we will continue to serve until abortion is unthinkable.
*Names have been changed within for privacy.
