We understand the challenges of marketing pro-life pregnancy help in today’s world.

Abortion is often portrayed as a quick and easy solution for an unexpected pregnancy—a message reinforced through magazines, television, and music. But behind that narrative, many women feel rushed or pressured into decisions that can lead to a lifetime of regret.

Every woman deserves time, support, and access to compassionate care so that no one feels abortion is her only option.

That’s why Heartbeat International developed a Gen Y & Z-focused Option Line campaign—to meet women where they are and combat Big Abortion’s monopoly on the conversation. Our goal is simple: reach her and connect her to life-affirming pregnancy help.

This campaign is designed to engage women facing unexpected pregnancies and guide them directly to Option Line. From there, they’re connected to their local pregnancy help organization—like yours—where they’ll receive the care and resources they need to make an empowered choice.

To better connect with women from a variety of backgrounds and circumstances, we created three unique video personas based on real Option Line callers. With millions of views already, this campaign is reaching women across the country—and leading them to your doors.

As a Heartbeat affiliate, you have access to these professionally produced videos at no cost. We encourage you to share them on your social media platforms and embed them on your website. By doing so, you’re not just spreading hope—you’re creating a direct bridge between women seeking help and the compassionate care your center is ready to provide.

We wanted to extend an opportunity for you to join in this effort to bring hopeful messages about options, resources, and the value of a child to key influencers. Our hope is to expand into new markets and new mediums, because we know:

• The average woman is uninformed about life-affirming pregnancy options when abortion shopping
• We can help prepare her influencers with critical language that supports her and encourages life decisions
• We need to combat the increased selling of abortion by Big Media
• Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign