The goal of this workshop is to empower you to create a center tour experience that tells your organization's story in a captivating way that inspires a call to action. Much like sharing the gospel, we invite people to come and see so they encounter life changing truth and then compel them to go and tell others.
Two program directors from differing communities will share about the importance and effectiveness of creative community partnerships to increase client numbers and improve your reputation. They will discuss opportunities and practical strategies to grow these partnerships, with one sharing from the perspective of a large, urban center, and the other a smaller, rural center.
Learn how to use your client intake data—including “How did you hear about us?” responses and client intent statuses—to measure the effectiveness of your community marketing efforts. This workshop will help you align your outreach strategies with your mission by identifying which activities are truly reaching abortion-minded and abortion-vulnerable clients.
Help PHO leaders understand how to identify their target audiences and select the most effective digital advertising channels to reach them—ensuring every dollar is maximized.
As pregnancy centers we market to the church "babies and Jesus" while asking for money. When the reality shows our clients are coming from these same churches. This session will explore how we can change the conversation to get client marketing materials into the church and acknowledge that in the church exists the problem and yet also the greatest solution through the power of Jesus Christ.
Participants will learn how language shapes culture, attracts women, and builds trust and how to reframe tough conversations into empowering, worldview-consistent messaging.
Empower staff in Pregnancy Help Organizations to confidently identify, troubleshoot, and sustainably manage common digital challenges using simple, accessible strategies- no technical background required.
Marketing doesn’t have to feel like guesswork. In this practical and encouraging session, you’ll learn how to clarify your vision and brand, set meaningful goals, and turn them into an actionable marketing strategy that works for you.
Skip the strategies that waste your budget. Learn the most cost-effective, research-backed, and time-saving methods to use social media, AI, SEO, online advertising, and campus outreach. Together, we can build a plan, tailored to your center's resources, that can expand your brand, reach more abortion-minded women, and increase appointments.