Lauren Bell

Pregnancy Help Changes To Meet the Moment

 

Pregnancy Help Changes To Meet the Moment

The collapse of Blockbuster was not supposed to happen.

At its peak, the video rental giant operated nearly 9,000 stores across America. Friday nights revolved around wandering the aisles, searching for the latest release, and hoping someone had remembered to rewind the tape before returning it. Blockbuster seemed untouchable.

Then came Netflix.

Blockbuster video store era

People did not stop watching movies. They simply changed how they accessed them. Streaming removed friction. No late fees. No driving to a store. No waiting in line. And while consumer behavior rapidly evolved, Blockbuster failed to adapt. Today, just one Blockbuster store remains in the world.

The same disruption reshaped bookstores. Traditional retailers assumed customers would always browse shelves in person. Then Amazon transformed the buying experience through convenience, speed, and digital accessibility. Borders disappeared. Even Barnes & Noble struggled to survive. Again, people still bought books — but the marketplace had fundamentally changed. Today, Amazon threatens every brick-and-mortar retailer.

The pregnancy help movement now faces a similar moment.

For three decades, pregnancy help centers successfully disrupted the abortion industry. From the explosion in the mid-80s, opening centers in more communities, offering ultrasounds, and providing compassionate care, the movement competed against abortion providers and effectively reduced abortion demand across the country. Women discovered a more personal, welcoming alternative to the cold, profit-oriented abortion facilities.

Big Abortion has adapted.

They foresaw the reversal of Roe and were already adapting their business model for the moment. Today, more than 70 percent of abortions occur through abortion pills, many obtained online through impersonal e-commerce providers. Abortion businesses increasingly operate without waiting rooms, clinic visits, or any face-to-face interaction. Instead, women encounter websites, apps, and overnight shipping. Convenience has become the new strategy.

"Just as Netflix removed the video store, online abortion providers are attempting to remove the pregnancy center from the decision-making process altogether."

The need for pregnancy help has not disappeared. It has moved.

Women facing unexpected pregnancies are increasingly isolated, searching online late at night from their phones. And while abortion providers now offer immediate access 24 hours a day, many pregnancy help centers remain available only during traditional daytime office hours.

This is not a criticism of the movement's dedication. In fact, it's a testament to the commitment of a generation. Yet, it is a recognition that the environment has changed.

The solution is not abandoning the personal ministry model that made pregnancy help centers effective in the first place. In fact, the opposite is true. The movement must expand human connection into the digital space rather than retreat from it.

Technology must become a bridge to immediate ministry, not a replacement for it.

Woman searching for answers online

Our movement's strength is at its strongest Monday through Thursday from 10 a.m. to 4 pm. Unfortunately, Big Abortion is now marketing and mailing abortions around the clock. Twenty-four hours a day, seven days a week.

That means meeting women online in the very moment they are searching for answers. It means offering live, meaningful and missional responses during evenings and weekends. It means training teams to engage remotely, respond quickly, and create pathways to immediate care, rather than asking women to "make an appointment for tomorrow."

"Tomorrow might be too late."

The power of the pregnancy help movement is that it possesses something the abortion industry cannot replicate: authentic human love.

Big Abortion increasingly removes people from the process in favor of digital mail-order systems and profit-driven efficiency. But women in crisis do not simply need information. They need someone willing to sit across from them — physically or digitally — and say, "You are not alone."

That remains the movement's greatest strength.

An instructive example comes from Chick-fil-A. When overwhelming drive-thru demand created long lines, the company did not reduce personal interaction. Instead, employees stepped outside to engage customers directly, improving both efficiency and customer satisfaction. Innovation strengthened human connection rather than replacing it.

The pregnancy help movement must embrace the same mindset.

This is not a call to change the mission. It's certainly not asking you to do more than the God-given rescue mission you are already called to. No, the mission remains the same: intervening in moments of crisis – life and death decisions - with truth, compassion, and practical support.

But methods must adapt to the realities of an increasingly digital world.

The future of pregnancy help will be in the power of combining high-tech accessibility with high-touch ministry — centers that understand buildings alone are no longer enough, but that people, compassion, and personal connection remain irreplaceable.

The landscape has changed. Staying the same is not an option.

Learn more about joining the High Risk Response Network

There is Power in Nursing and Power in Love!

 

Medical Impact team
Ashley, Lisa, Brooke, Teresa, Kelly, and Christa are nurses who oversee Medical Impact at Heartbeat International and are committed to the mission to make abortion unwanted today and unthinkable for future generations.

God will not leave nor forsake the dreamers who wish to make the world a better place. Pregnancy Help Medical Clinics provide compassionate, honest care for women and families, empowering them to make the healthiest choices possible for everyone involved in an unexpected pregnancy.

In John 6 when the Pharisees brought the woman caught in the act of adultery to Jesus, His immediate response was to go down to the ground and touch the dirt — the place of her humanity. Instead of the judgement the Pharisees had hoped for, Jesus went to where she was. He was not shocked by her sin. And this is exactly how PHMCs serve women.

Nurses who serve on the frontlines get into the dirt with the clients. We meet them and serve them exactly where they are, even when things are messy. And we get dirty. We feel their pain; we carry them in our hearts; and we walk through the fiery trials with them. This is the harder way to serve — but it is God's way.

We carry them everywhere. We wake up in the night worrying over each family we have served. We are always hoping for the best for them, feeling His love towards them. We willingly carry those burdens that are often too heavy for women to carry alone.

Bear one another's burdens and so fulfill the law of Christ. Galatians 6:2

But Jesus did not stay there in the dirt with her. Rising up out of the dirt, He defended her, showed her grace, and then challenged her to sin no more. He demonstrated His full grace — giving her mercy and love despite her sin — and His full truth — giving her the realization that there is a better life for her.

What happened 2,000 years ago continues to happen in 2026 in Pregnancy Help Organizations worldwide. Our teams continue to offer full grace — loving every client who enters our doors, showing them compassion when sin deceives them, and encouraging them when life overwhelms them. At the same time, we will continue to offer full truth — challenging them with accurate information, inspiring them with the possibilities that await them, and praising them as they find freedom in new beginnings.

PHMCs will continue to make those ripples, those splashes, and sometimes even a tidal wave in order to reach and rescue as many lives as possible, around the world. Together we will strive to make abortion unwanted today and unthinkable for future generations. We will maintain the strength, the patience, and the passion of that first dreamer to change the world one heart at a time.

Heartbeat International healthcare team nurses

These are just some of our healthcare team nurses at Heartbeat International who work diligently to reach and rescue lives 24/7.

Happy Nurses Week to all who offer the power of love through nursing

Nurses, Powered by The Provider!

 

Nurses Article
NAW Social 4

Nurses with the power of God can change the lives of many. Comfort, calm and presence in a person's life can offer support when life has brought physical, emotional or mental turmoil. Faith is the foundation of which we practice!

Nurses sacrifice immensely for those they care for and need the power of God in their own lives to do their good work. God sees the late nights, early mornings, missed meals — and something even deeper: the weight in your heart for all those you care for.

Uplifting a mom in her pregnancy decision and being one of only a few people on earth to know of a little life is honor as seen in:

"But as for you, be strong and do not give up, for your work will be rewarded." 2 Chronicles 15:7

Never forget that God is alongside them while He lovingly whispers direction in your ear as well.

"So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you..." Isaiah 41:10

The power of nurses comes from the Lord and while your caregiver's heart loves your clients and those you diligently serve — always remember He loves you too!

Nurses Advocacy Week  ·  Faith in Practice

Pregnancy Help Network - Pakistan

LRG Pakistan

Life Reach Global    button life reach global application    Country index    Frequently asked questions

 

Pro-Life Pakistan

 

2022 CBR PK Logo White Background 01 1

Pro-Life Pakistan works to educate women, families, and communities about the value of human life. In Pakistan, many abortions happen because of fear, pressure, misinformation, and trauma. Our mission is to reach heartsPakistan 1 and minds through education, compassionate counseling, and the message of hope found in the Gospel.

We organize awareness and education campaigns in communities, churches, and small groups to help people understand the dignity of life from conception. We speak openly about abortion, its impact on women and families, and how better, life-affirming decisions are possible. Alongside education, we offer one-to-one counseling for women who are at risk of abortion. We listen to their stories, walk with them in their fear, and help them find hope and practical next steps.

We also support women who are living with deep emotional pain from a past abortion. Many suffer in silence for years. Through compassionate listening, counseling, prayer, and Gospel-centered support, we help women begin healing from trauma, guilt, and shame. For many, this is the first time they have been heard and shown grace.

The work is challenging. Abortion is hidden, resources are limited, and social pressure is strong. Speaking for life can bring opposition and risk. Yet the need is great, and the pro-life voice in Pakistan is small. With your support, we can continue educating society, counseling women in crisis, and sharing the Gospel that brings true healing and hope.

 

Pakistan 2    Pakistan 3    Pakistan 4    Pakistan 5

 

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All financial gifts received designated for our approved “alliance” affiliates will be forwarded to them in a reasonable timeframe (usually upon exceeding $250US). Heartbeat International deducts $30 plus 3% from the transfer, to help defray internal cost for money transfers, currency conversion, clerical costs, bank fees and any processing fees that might be charged. Should any funds be unable to be forwarded – primarily related to the recipient - they may be re-allocated for similar international work.

Pregnancy Help Appreciation Week Devotions

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Fundraising Friday

As our last day of PHAW, Lauri Campbell, Affiliation Coordinator, shares a special message:

Thoughtful Thursday

On this Thursday, Camille Cisneros, Affiliate Grant Specialist, shares a devotion with us:

Wellness Wednesday

This Wednesday, Valerie Harkins, Executive Director of the Maternity Housing Coalition, shares an important message:

Team Tuesday

Now be encouraged by Michele Cheresnick, Affiliation Coordinator:

 

Medical Monday

To start off this week, watch our first devotion by Kathy Jerman, Director of Affiliate Services:

 

PHAW Deal of the Day 1

And don't forget to check out the deals of the day and share the love on social media!

 

 

 

Life Reach Global Bangladesh

LRG Bangladesh

Life Giver Care Centre: BangladeshLife Care Centre Bangladesh logo

In the heart of Bangladesh, where poverty and hardship are daily realities, Life Giver Care Centre is shining a beacon of hope for mothers facing crisis pregnancies. This vital ministry, in partnership with Heartbeat International affiliate Beautiful Feet International, offers prenatal care and ongoing support to both mothers and their children during the crucial early years.

A Lifeline in CrisisLRG Bangladesh2

Life Giver Care Centre understands the unique challenges faced by pregnant women in vulnerable situations. They provide essential prenatal care, ensuring mothers receive the attention and support they need for a healthy pregnancy. Beyond this, the centre offers practical assistance, guidance, and a safe space for mothers to navigate their difficult circumstances.

The ministry's commitment extends beyond pregnancy. They provide ongoing support to mothers and their children during the first years of the child's life, offering resources, education, and encouragement to help them thrive. This holistic approach addresses the immediate needs of mothers and children and empowers them to build a brighter future.

LRG Bangladesh4Sharing the Gospel

At the core of Life Giver Care Centre's mission is a deep commitment to sharing the Gospel. Every mother and family who comes to the centre hears the message of hope and salvation through Jesus Christ upon their first contact. The ministry believes in providing physical support while also nurturing spiritual well-being, offering a foundation of faith and hope for the future.

The Heart of the Ministry: Pastor Roming

The driving force behind Life Giver Care Centre is Pastor Roming, a dedicated and compassionate leader. Living and working in Bangladesh, Pastor Roming understands the immense challenges faced by the community. He works tirelessly to support both the ministry and his own family, demonstrating an unwavering commitment to serving those in need. Bangladesh is a very poor nation, and Pastor Roming works hard to support both the ministry and his family.

How You Can HelpLRG Bangladesh1

Life Giver Care Centre relies on the generosity of supporters to continue its vital work. Any funds raised will be used for general ministry work, enabling the centre to provide essential services and resources to mothers and children in crisis. Your contribution can make a tangible difference in the lives of those who need it most.

By supporting Life Giver Care Centre, you are investing in the future of vulnerable mothers and children in Bangladesh, offering them hope, support, and the opportunity to thrive. Your generosity can help Pastor Roming and his team continue to transform lives and share the love of Christ in a community facing immense challenges.

LRG Bangladesh3Summary

Life Giver Care Centre in Bangladesh provides essential prenatal care and support to mothers facing crisis pregnancies. Partnering with Beautiful Feet International and led by the dedicated Pastor Roming, the ministry offers practical assistance, shares the Gospel, and empowers mothers and children to build a brighter future. Your support can help sustain this vital work and transform lives in a community facing immense challenges.

 

 

LRG Bangladesh6  LRG Bangladesh7  LRG Bangladesh8  LRG Bangladesh9  LRG Bangladesh10

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Empower Life Grant

Empower Life Grant Banner
Frequently Asked Questions Tutorial United States

The Empower Life Grant is an invitation-only, operational grant intended to empower both organizations and their clients to transform their communities for life in the United States. Good candidates for the Empower Life Grant are Heartbeat International Affiliates in full agreement with the Commitment of Care and Competence (particularly the birth control statement), are committed to sharing the Gospel with clients, and serve primarily clients at-risk for abortion.

The commitment to sharing Christ with clients is very close to the heart of the anonymous donor and plays a role in which organizations receive grants. Applicants receive training on representing their organization well to grantors as well as a complete checklist of what they need for the application. Over $5 million in grant funds have been distributed to more than 500 pregnancy help organizations so far.

The map below shows when organizations should expect to receive an invitation to apply. Cycles are named for when grant monies are distributed. The Spring application window typically opens in January and the Fall application window typically opens in August.

Empower Life Grant invitation cycle map

Questions about the Empower Life Grant should be directed to Camille Cisneros at This email address is being protected from spambots. You need JavaScript enabled to view it..

Babies Go to Congress

2023BGTC Banner Concepts 1

Interest Form FAQs Why You Should Join Client Stories News Coverage

Heartbeat International’s Babies Go to Congress campaign may be one of the most powerful Pro-Life events on Capitol Hill. Just imagine your lawmakers meeting with women who chose life at your center! Working with you and your clients, we can communicate with various congressional offices from both sides of the aisle. After all, who can turn away smiling mothers, with happy babies in hand, who share their stories of the love and support they found at their local pregnancy help center?

One by one these moms will share their stories of how your organization helped them through a difficult time in their life. Some with a pregnancy test, some with housing, some with ultrasound, and some with mentorship programs... each story is different but highlights the fact that once each woman walked through your door, you continued to build a relationship and invest in them.

Pregnancy help centers are great for America. We know this. Women know this. Your centers and organizations provided resources and support when no one else did.

Babies Go to Congress in the news:

 

Additional articles can be found in Townhall, Daily Signal, CBN, CNS News, and on our own Pregnancy Help News.

Because of organizations like yours, we are able to continue bringing mothers and babies to Washington, D.C., to deliver the good news of pregnancy help! Will you join us?

I'm Interested

Thanks to centers like yours, more than 180 moms and babies have gone to D.C. and told their stories in nearly 400 Congressional offices since our first trip in 2009! Every one of these moms and their babies are living proof that pregnancy centers are great for America.

Life Reach Global India

LRG Australia

Life Reach Global    button life reach global application    Country index    Frequently asked questions

 

Life Reach Global - India

For over ten years we have been promoting and defending the value of all human life from conception until natural death in South Asia. 

Through our awareness seminars we have reached out to over one hundred and thirty thousand people who are either directly involved with pregnancy termination or who themselves form part of the endangered target group. 

We have a special home, where the expecting mother can finish her pregnancy without threat and be counseled how she can either return to family life with her newly-born child or parent her child through adoption. Some of these women choose to stay on and be trained by us in life skills.

In a second home we provide for the elderly, enabling them to spend their final months, weeks and days with dignity in a loving and caring environment.

Alongside our life center for expecting mothers and our center for the elderly we have now received approval to open an infant home, paving the way for the center to also become an adoption agency.

We have developed a large network of life-care-focused organizations in South Asia. We confer regularly and facilitate annual summits to share experiences, explore avenues to reach even more people in need, and strengthen our mutual resolve to serve. 

With our legal partners, Alliance Defending Freedom, we have contested attempts to curtail the rights of the unborn at the highest legal levels.

We have launched our nation’s first pro-life pregnancy helpline to provide immediate counsel and practical help to women or couples contemplating an abortion.

India has a distorted male/female birth rate with 7000 girls being aborted on sex-selective grounds daily. The nation we serve has one of the highest abortion rates per women of reproductive age in the world while the movement to speak up and protect these precious ones and their mothers is young and small. We thank you for every contribution that you provide for the least of these. 

India LRG Image 

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All financial gifts received designated for our approved “alliance” affiliates will be forwarded to them in a reasonable timeframe (usually upon exceeding $250US). Heartbeat International deducts $30 plus 3% from the transfer, to help defray internal cost for money transfers, currency conversion, clerical costs, bank fees and any processing fees that might be charged. Should any funds be unable to be forwarded – primarily related to the recipient - they may be re-allocated for similar international work.

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