This field guide equips maternity home leaders with practical tools, trauma-informed insights, and proven strategies to strengthen care, support residents, and lead with lasting impact.
Rachel Deffenbaugh
Conference Marketing 2026
March 25–27, 2026 | Cincinnati, OH
Exhibit or Sponsor with Heartbeat International
Heartbeat International’s Annual Conference is one of the largest gatherings of pregnancy help leaders in the world, offering exceptional education, inspiration, and networking opportunities. Each year, thousands of leaders, staff, board members, and volunteers from pregnancy help centers, medical clinics, maternity homes, adoption agencies, and related fields come together to learn and grow in their life-affirming mission.
Your products and services play a vital role in strengthening the work of these ministries. By exhibiting or sponsoring at the Heartbeat Conference—either in person or virtually—you have the opportunity to connect directly with decision-makers who are eager for the tools and resources that help them serve women and families with excellence.
Why Exhibit?
- Access to 1,500+ leaders and decision-makers in the pregnancy help community.
- Seamless lead generation through our Conference App, allowing you to capture attendee information instantly by scanning QR codes on name badges.
- Dual exposure: In-person exhibitors also receive a customizable Virtual Exhibit Space, giving you visibility to both on-site and virtual attendees.
- Extended reach: The Virtual Conference remains open for 21 days post-event, so your presence continues long after the conference concludes.
- Virtual-only option available for those unable to attend on-site, with tools to showcase videos, brochures, answer questions, and host giveaways.
What is the difference between exhibiting and sponsoring?
Exhibit: An exhibit booth is an excellent way to showcase your products and services directly to Conference attendees. It provides visibility, personal interaction, and the opportunity to connect face-to-face with leaders and decision-makers in the pregnancy help movement. Exhibitors can share resources, demonstrate solutions, and build relationships with those who can benefit most from their offerings.
Sponsor: Sponsorship goes beyond exhibiting. Every sponsorship level includes exhibit space, but sponsorship is also an investment in the Conference itself. Sponsors help keep registration costs affordable for attendees serving on the frontlines of pregnancy help, ensuring more leaders can be trained, equipped, and encouraged. Because of this deeper investment, sponsorships come with added benefits such as expanded brand recognition, prime placement in promotional materials, additional networking opportunities, and other perks designed to maximize visibility and impact.
Faithful Friends
Exhibitors who have partnered with us in person for at least the past five consecutive conferences are recognized as Faithful Friends. This honor comes with exclusive opportunities when registering to exhibit at our Annual Conference. Check your email for your Faithful Friend ID and input it on the registration form below to unlock exclusive deals.
Marketing Opportunities
Want to maximize your presence? Beyond your exhibit space, we offer creative marketing options such as Program Ads, Conference Commercials, Literature Packet Inserts, and more. These opportunities ensure your message reaches attendees in multiple ways throughout the event.
Why It Matters
It is thanks to the support of our Sponsors, Exhibitors, and Marketing Partners that we can keep training costs low for those serving directly on the frontlines of pregnancy help. Your partnership equips leaders and teams to be more effective in their life-saving, life-changing work.
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Maternity Housing Field Guide
Six Sections Included
The guide is structured by topic for quick reference with thoughtful organization for maternity housing leaders. Each section includes in-depth insights and education, experiences, and resources for a wide array of maternity housing needs and resident circumstances.
Once you order your copy of the Field Guide, you may download it and share it with your team, or print it out as a go-to resource to complement the Maternity Housing Essentials Manual. To ensure we continually offer fresh, relevant content, this Guide is updated annually. Updates may include additional articles, white papers, or helpful resources, as well as updating existing pages as needed. Within each chapter contains a blue sidebar for additional resources and links pertaining to the chapter and maternity housing.Staffing & Operations
Resident Care & Support
Medical & Clinical Issues
Community & Cultural Competence
Family, Media, & Society
Program Models
How To Use This Guide
There are key icons and callout boxes throughout the Guide highlighting important notes or additional resources.
White Papers are marked at the top with a paper icon. These have been previously published on our website as a complimentary benefit for affiliates only.
Don't forget to visit our Yellow Page for our contact information and more!
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MHC Regional Event - VA
Co-hosted by MHC & Mary’s Choice RVA Maternity Home
Join us for our next regional event for maternity housing organizations!
WHERE
St. Michael Lake House
4491 Springfiled Rd.
Glen Allen, VA 23060
WHEN
Thursday, August 28, 2025
10 a.m. - 3 p.m.
Come at 9 a.m. for coffee and networking
Lunch provided.
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Pregnancy Help Playbook
NEW! PREGNANCY HELP PLAYBOOK
Created to cast vision and spark ideas, this Playbook will serve as a practical resource for all aspects of your pregnancy help organization. Whether you're leading a center, working directly with clients, or serving in support roles, this Playbook is designed to help your team thrive in its mission to serve women, protect life, and build a culture of hope.
ORDER NOW
100+ Pages
Sections Included
Add-Ons Available!
Perfect for specific services, these add-ons complement the Playbook as your one-stop organizing tool.
Click on each add-on to learn more!
How to Use
Share with care according to your Policies & Procedures. Use (print or save digitally) only the pages you need, and nothing you don’t. This is yours to customize for your organization's needs.
Programs for digital use: Type in fields using Adobe Acrobat Reader, or Adobe Acrobat's online PDF editor (free version) on your desktop or tablet. Click on the Edit tab in the top menu, then click on Text in the left sidebar to add text. You may complete forms and save them to your organization's intranet or private drive. Ensure to follow your current Policies & Procedures.
ORDER NOWA Peek Inside
100+ Pages Included!
ORDER NOWConfidentiality
Look for the padlock on pages that contain Confidential Information.
Click here for a copy of our Confidentiality Disclaimer.
Your Playbook. Your Way.
Print as many copies as you need—and use them over and over again.
Plus, a calendar page full of ideas!
Digital Download
Download your Playbook and use the pages on your computer, tablet, or print them out!
ORDER NOW
YOU’RE IN CONTROL
Distribute the sections to departments as appropriate
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Definitions for Services
Within the pregnancy help movement, terminology can vary across organizations, reflecting the distinct approaches and needs of each community. While this diversity is a strength, terminology differences can sometimes lead to confusion or misreporting, especially when
completing forms or reporting data. If one organization uses a different term for a service than what's listed on a form or report, they might mistakenly indicate they don’t offer that service—when in fact, they do. Clear, shared terminology—or at least an understanding of equivalent terms—is essential to ensure accurate reporting and consistent communication.
To make the application process smoother and avoid confusion, we’ve put together a list of common terms and what they mean, sorted by priority and frequency of client requests.
When checking services on the application, please use the definitions below to select the services your organization directly provides:
- Pregnancy Tests (Medical Service) - Testing for hCG levels in urine and/or blood (Urine hCG Pregnancy test; serum hCG pregnancy test)
- Self-Pregnancy Testing - Client performs urine pregnancy testing independently without medical oversight
- Ultrasound Services (On-site) - Offers ultrasounds to confirm pregnancy
- Ultrasound Referral in partnership with other clinics - Offers referral for ultrasound with another clinic or physician, either on-site or at another location
- Mobile Unit (Medical/Consulting) - Mobile medical unit offering ultrasounds and options consulting
- Prenatal Care (On-site) - Offers prenatal medical care on-site
- STI Testing (Medical Service) - Testing for particular STIs
- STI Treatment (Medical Service) - Treatment for particular STIs
- Maternity Housing - An organization providing residential care for expectant and/or parenting mothers and their children.
- Free Maternity and Baby Supplies - Free supplies may include maternity items, diapers, wipes, formula, baby clothing, and various baby items
- Pregnancy Options Consulting - Offers clients education and consultation services discussing pregnancy options
- Abortion Recovery - Can include resources, counseling, support groups, and/or educational resources to help women and men find healing after an abortion
- Medical Care Following Chemical Abortion - Offering medical care to women after a chemical abortion, including assessment and/or ultrasound
- Telehealth - Using digital technologies to deliver life-affirming healthcare services remotely, including telemedicine (e.g., pre- and post-abortion assessments/consultations, APR, patient education, and remote vital signs monitoring, etc.)
- Telecare - Using digital technologies to deliver pregnancy help services to empower clients to embrace life-affirming choices remotely, including virtual initial client intake and ongoing support (e.g., intervention appointments, options education/consulting, parenting classes, relationship/life skill coaching, etc.)
- Incentive Programs - Educational classes incentivized by material assistance (a.k.a. earn while you learn program)
- Parenting Classes - Provides classes to empower moms and dads on their parenting journey
- Childbirth Preparation Classes - Provides classes in preparation for childbirth
- Adoption Agency (On-site) - Legally authorized to facilitate adoption placements
- Adoption Information - Provides education on the adoption process and referrals to adoption agencies as needed
- Well-Woman Visits - Routine medical care for clients, such as yearly gynecology and pap tests
- Men’s Program/Mentorship - Offers support, education, and resources to expectant and parenting fathers, empowering them to navigate fatherhood with confidence
- Community Referrals/Networking - Provides referrals for community resources, which may include housing, healthcare, food pantries, professional counseling, childcare, legal assistance, and more
- Virtual Support - Some education and consulting services are available virtually
- Prenatal Diagnosis Support - Offers support to families who choose to continue a pregnancy after receiving a life-limiting prenatal diagnosis
- Sexual Health Program - Offers clients education and consultation services discussing sexual health, which may include abstinence, fertility awareness, STIs, and more
For questions, please email This email address is being protected from spambots. You need JavaScript enabled to view it..
Last updated May 2025
Prenatal Diagnosis Support
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Advocate for Life
Option Line: Find 24/7 Pregnancy Help
Bilingual pregnancy help, plus real-time connections to nurses for telehealth consultations and to Heartbeat’s 4,000+ pregnancy help organizations worldwide.
Use the zip code locator at OptionLine.org to identify local pregnancy help locations.
Maternity Housing Coalition
Find housing availability nationwide for women. Plus, stay up-to-date on the 50+ new maternity housing programs launching in the coming year through the Heartbeat network.
Prenatal Diagnosis
Help families experiencing pressure to abort following an adverse prenatal diagnosis find life-affirming medical help 24/7 and personal support through local parent care coordinators.
Abortion Pill Rescue® Network
Direct those considering or who regret starting a chemical abortion to immediate medical help for Abortion Pill Reversal worldwide.
PregnancyHelpNews.com
Follow the latest news of global pregnancy help and stories of hope.
PregnancyHelpPodcast.com
Subscribe for updating and equipping in your pregnancy help work.
To stay connected with the life-affirming pregnancy help community, follow Heartbeat International on:
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MHC Regional Event - OH
Co-hosted by MHC & Hannah's Home
Join us for our next regional event for maternity housing organizations!
WHERE
Hannah’s Home
8525 Lakeshore Blvd #1516
Mentor, OH 44060
WHEN
July 21, 2025
10 a.m. - 3 p.m.
Come at 9 a.m. for coffee and networking
Lunch provided.
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Statistics Show 7k+ Lives Saved Through APRN
We're so excited to announce a new milestone for the Abortion Pill Rescue® Network! Join with us as we celebrate the life-changing and life-saving work of APRN:
Click here to learn more about this life-saving process and the families it has saved.
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