by Jor-El Godsey, Vice President
The notice went out in February 2004 for every organization in the world to revisit their logo. It happened again in June 2007. Did you get your notice?
Actually, those were the launch dates of Facebook and the first iPhone, respectively, with both signposts signaling a smaller space in which logos would compete.
As these notices were issued, the 20-year-old Heartbeat logo and the “swoosh” heart were cleaned up incrementally to try and keep pace with the shift from print to electronic communications. But, its design, echoing some early ’90s trends, was difficult to size down for a profile picture on Facebook, or for showing up on a really small screen as more and more of us access the Web from our smartphones.
With these practical concerns in mind, and through a recent process of strategic planning, Heartbeat has committed to a logo refresh, which we officially unveiled at this year’s Annual Conference in Dallas.
We’ve kept some elements the same—the name structure and font—but are introducing a new corporate color (Midnight Blue) and our brand new network symbol, “The Heart of the Future.”
Crafted by our own award-winning graphic designer, Brett Foster of Extend Web Services, The Heart of the Future follows the five core elements of a good logo design—simplicity, memorablility, versatility, appropriateness and timelessness.
For Heartbeat International, it’s a familiar symbol that capitalizes upon the heart we’ve used since 1993 to capture the focus of our mission, networking efforts, and corporate culture.
We call it The Heart of the Future because pregnancy help is focused on just that. Our future—at least the one God desires for us—is established upon the foundational truth of the sanctity of life and the promise of life everlasting. As we focus together on preserving and welcoming the next generation, we serve together to strengthen our society’s future, because at the heart of a healthy society is the family.
Everything the pregnancy help community does today—save babies, uplift women, and restore families—is vital to the health of every community’s future.
Moreover, we know the call of God is upon the pregnancy help work, because it is truly His Heart. The Heart of the Future is recognition that God is at the heart of all we do in championing both the Gift and the Giver of Life.
