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Heartbeat Academy

Heartbeat Academy

Heartbeat International Academy offers life-affirming leaders, staff members, volunteers, and supporters with access to online webinars and courses on a wide variety of topics. In the Academy, you'll find trainings on our core foundational materials, as well as on topics on everything from the history of abortion in the United States to fundraising basics, and from prenatal diagnostic tests to implementing STI testing in your center. Browse the trainings below or look for the Academy logo in other HeartCart categories and find out what's available on the topics important to you!

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The Volunteer Journey: Recruit to Retain
The Volunteer Journey: Recruit to Retain

Every center depends on volunteers — but attracting and keeping the right people requires intentional cultivation from first contact to long-term engagement.

Presented by Heather Isaac

$14.95

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Trusting God: Leading Through the Storm
Trusting God: Leading Through the Storm

Whether you're a pro-life director, ministry leader, executive, or team lead seasons of grief, loss, illness, or spiritual dryness can shake your confidence and clarity. This workshop provides biblical encouragement and practical strategies for trusting God while leading others, even when your own faith feels fragile.

Presented by Linda Francisco and Jack Elledge

$14.95

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Unifying Voices: Building Effective State Coalitions
Unifying Voices: Building Effective State Coalitions

The goal of this workshop is to encourage centers to start coalitions in states that currently do not have one, to encourage membership in coalitions when a coalition is active, and to increase the effectiveness of existing coalitions.

Presented by Sarah Bowen and Jon Merwarth

$14.95

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Come and See, Go & Tell: Immersive and Inspiring Center Tours
Come and See, Go & Tell: Immersive and Inspiring Center Tours

The goal of this workshop is to empower you to create a center tour experience that tells your organization's story in a captivating way that inspires a call to action. Much like sharing the gospel, we invite people to come and see so they encounter life changing truth and then compel them to go and tell others.

Presented by Rachel Davis

$14.95

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Compelling Storytelling
Compelling Storytelling

Presented by Andrea Trudden, VP Communications & Marketing at Heartbeat International

$14.95

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Creative Partnerships Big and Small
Creative Partnerships Big and Small

Two program directors from differing communities will share about the importance and effectiveness of creative community partnerships to increase client numbers and improve your reputation. They will discuss opportunities and practical strategies to grow these partnerships, with one sharing from the perspective of a large, urban center, and the other a smaller, rural center.

Presented by Bryce Asberg and Matt Haviland

$14.95

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Data-Driven Decisions to Reach Your Mission
Data-Driven Decisions to Reach Your Mission

Learn how to use your client intake data—including “How did you hear about us?” responses and client intent statuses—to measure the effectiveness of your community marketing efforts. This workshop will help you align your outreach strategies with your mission by identifying which activities are truly reaching abortion-minded and abortion-vulnerable clients.

Presented by Jacob Barr

$14.95

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Digital Advertising Strategy for Pregnancy Help Organizations
Digital Advertising Strategy for Pregnancy Help Organizations

Help PHO leaders understand how to identify their target audiences and select the most effective digital advertising channels to reach them—ensuring every dollar is maximized.

Presented by Jack Pickering

$14.95

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Intermediate Canva Crash Course!
Intermediate Canva Crash Course!

Already familiar with Canva? Come prepared to learn some next steps in using Canva to it's full potential including sheets, Ai, graphs, and more!

Presented by Rachel Deffenbaugh

$14.95

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Marketing to Abortion Minded Clients in Church
Marketing to Abortion Minded Clients in Church

As pregnancy centers we market to the church "babies and Jesus" while asking for money. When the reality shows our clients are coming from these same churches. This session will explore how we can change the conversation to get client marketing materials into the church and acknowledge that in the church exists the problem and yet also the greatest solution through the power of Jesus Christ.

Presented by Natasha Mueller

$14.95

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Reframing the Conversation: Pro-Woman Language that Transforms Culture
Reframing the Conversation: Pro-Woman Language that Transforms Culture

Participants will learn how language shapes culture, attracts women, and builds trust and how to reframe tough conversations into empowering, worldview-consistent messaging.

Presented by Kaleigh Van Middendorp

$14.95

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Turn It Off and Turn It Back On
Turn It Off and Turn It Back On

Empower staff in Pregnancy Help Organizations to confidently identify, troubleshoot, and sustainably manage common digital challenges using simple, accessible strategies- no technical background required.

Presented by Monet Reid

$14.95

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Turn Vision into Strategic Marketing Action
Turn Vision into Strategic Marketing Action

Marketing doesn’t have to feel like guesswork. In this practical and encouraging session, you’ll learn how to clarify your vision and brand, set meaningful goals, and turn them into an actionable marketing strategy that works for you.

Presented by Delaney Walker Morgan Gerig

$14.95

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Your Comprehensive Guide to Client and Community Marketing
Your Comprehensive Guide to Client and Community Marketing

Skip the strategies that waste your budget. Learn the most cost-effective, research-backed, and time-saving methods to use social media, AI, SEO, online advertising, and campus outreach. Together, we can build a plan, tailored to your center's resources, that can expand your brand, reach more abortion-minded women, and increase appointments.

Presented by Julia Kurschner

$14.95

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A Physician's Perspective of the Physical and Mental Health Trauma on Women and Men After Abortion
A Physician's Perspective of the Physical and Mental Health Trauma on Women and Men After Abortion

Worldwide research confirms that Abortion can affect the Mental Health of Women and Men decades after an Abortion. Too often they are 'treated' without discussing the origin of the emotional pain. This physician will discuss why there is such a profound sense of loss, and what steps must be taken to bring true
healing.

Presented by Dr. William Lile

$14.95

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