Your Pregnancy Help Organization and COVID-19

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Displaying items by tag: Your Pregnancy Help Organization and COVID-19

Physical Distancing, Powerful Social Connecting

Servants of Excellencesocial connection png

I thank God, whom I serve with a clear conscience the way my forefathers did, as I constantly remember you in my prayers, night and day. Longing to see you, even as I recall your tears, that I may be filled with joy.
-- 2 Timothy 1:3-4

Suddenly the new phrase, “Social Distancing” is an integral part of our culture’s vocabulary, thanks to a pandemic none of us expected.

In a recent Heartbeat International staff meeting however, our staff was considering another way of thinking about this new catchphrase. Instead of saying, “social distancing,” we’re inviting ourselves to say, “Physical distancing and social connecting.”

Messaging During COVID-19: Don’t Bury the Lede

by Kirk Walden, Advancement Specialist

In journalism, reporters are taught, “Never bury the lede,” a reminder to focus first on the most important aspects of the story (defined as “the lede”) instead of spending several opening paragraphs on less vital details.

During this emergency, many pregnancy help organizations must close the doors of our offices. This is disappointing news, but this is not the “lede” to our story, for two reasons:

First, closing our offices is not news, because businesses everywhere are doing the same. Announcing to our supporters, “We’ve closed our offices for the foreseeable future” is, in journalistic terms, a “Dog Bites Man” story. There’s nothing “new” in our “news.”

Considering Our Mission during the COVID-19 Pandemic

We understand your concerns for staff and clients during this time of uncertainty during the ongoing COVID-19 outbreak and want you to know that Heartbeat International is praying for each of you, your clients, and all who support your centers. Because this is an ever-changing situation, we are also watching the global resources we have available through the government and would recommend centers do the same: the Centers for Disease Control and Prevention (, and the World Health Organization (

In addition, centers should have or create policy for infection prevention and hand-washing. For more information about what should be included in those policies, the OSHA COVID-19 website is helpful.

Clients may ask "If I have the virus or if I’ve been exposed should I get an abortion?" 

Staying Connected with Clients in These Uncertain Times

We are called into a movement where relationships are so important. How do you maintain these relationships, though, when your doors are closed?

First and foremost, look at your organization's policies and procedures. What does it say about confidentiality? In all that we do, we must maintain the confidence from our clients that their private information stays that way. Before implementing any of the references below, ensure that you are mindful of the most appropriate means to maintain confidentiality. 

How COVID-19 Affects Pregnant and Breastfeeding Women

by Christa Brown BSN, RN, LAScoronavirus
Heartbeat International

One of the most important things we do in Pregnancy Help Organizations is to empower people with accurate information which allows them to make informed decisions. The recent outbreak of COVID-19 can create some fear and insecurities for moms trying to stay healthy during pregnancy and breastfeeding.

The National Perinatal Association states that we can help address anxieties and fears of the coronavirus disease 2019 (COVID-19) by doing the following:

  • Acknowledging that everyone's concerns are valid
  • Sharing our own experiences and reactions
  • Explaining proven public health responses
  • Promoting the evidence 
  • Dispelling the myths
  • Modelling healthy behaviors[1]

The information provided is for general education. If a client has a specific question about her health or the health of her child, she should consult with her own physician.