Ready to Affiliate with Heartbeat International
We apologize for the inconvenience, but online renewal and affiliation is undergoing maintenance and is currently unavailable.
Please download and print the affiliation form and return it via mail or fax at your earliest convenience to maintain your affiliate status.
- Via mail to 8405 Pulsar Place, Columbus, OH 43240, or
- Via fax (614-885-8746).
Forwarding Calls to Option Line
Current affiliates of Heartbeat International can forward calls to Option Line after hours as a complimentary benefit of affiliation.
In order to take advantage of this benefit, just set your call forwarding to 1-800-712-4357. If you don't currently use call forwarding, you'll need to contact your telephone company to get that set up. Be sure to ask your telephone service provider whether setting up an auto-attendant is an option; an auto-attendant makes it possible to direct crisis calls to Option Line, while leaving callers who are not in crisis with the option of leaving a message on your center’s voicemail system.
There is no additional paperwork or permission needed on our end. But, we do ask you to simply call Option Line on our business line (614-802-2808) to let us know when you're ready to start.
We also welcome call forwarding as needed during your regular hours (for example, during staff meetings or if you are short-staffed), but we ask that you call to notify us know when you'll be available again, so we can pass that information on to your clients.
Option Line is available 24/7, including all holidays, so we can take your calls for extended periods of time as well. Once again, we ask that you notify us as to how long you'll be gone, so we can best serve your clients.
We recommend you train all staff (who are on the phones) to turn call forwarding on/off to make sure your calls always get to the right place at the right time.
It is a pleasure to serve you, and as always, This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions.
5 Ways to Reach More Clients with Option Line
Want to reach more clients through Option Line?
Well of course you do! Here's 5 quick ways to drive up contacts you receive from Option Line:
- Forward your hotline calls to Option Line after hours. Just reply to this email and we'll get this process started with you. Click here to learn how.
- Include the Option Line phone number and web address (www.optionline.org) on your website and voicemail.
- Register to use our Plus Link scheduling tool.
- Evaluate your current hours of operation to see if you may be able to increase availability. Locations with evening/weekend hours, or the ability to work outside of regular business hours by appointment, may receive more referrals from Option Line because their hours are more convenient for our callers.
- Check to make sure all your details are current on our website. If they aren't, please reply to this email and we'll update your information right away!
Thank you for all you do to promote life in your community!
The Unplanned Movie Scholarship (UMS) provides pregnancy help organizations with the opportunity to bless their clients with support as they continue their education. Since 2020, Ashley Bratcher, the actress from the movie, and Heartbeat International have partnered to offer the UMS. Scholarship recipients may receive up to $20,000 in four years beginning from the time of their acceptance for the purpose of schooling or schooling-related costs (i.e., childcare, transportation, books, etc.).
To qualify, candidates must be enrolled in any of the following schooling categories:
• GED Tutoring/Class
• Community College
• Trade School
• Cosmetology School
• Public 4-Year College
• Private 4-Year College
Please use the application resources below to prepare for and apply for the Unplanned Movie Scholarship on behalf of your client. Applications are reviewed quarterly.
If you have any questions about the Unplanned Movie Scholarship or your application submission, please contact Lauri Campbell at lcampbell@
Watch the compilation video below of three moms who were awarded the UMS:
Online Affiliation Under Maintenance
Sorry for the inconvenience!
Online affiliation is currently down for maintenance.
Please download an affiliation form to mail or fax in, or contact This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance renewing your affiliation.
New Affiliate Acknowledgements
Welcome to Heartbeat's network of affiliates!
To finalize your application, please complete the form below.
_________________________________________________________
Thank You Letter August 2025
August 2025
Dear ___________,
We’re so proud of the legacy that we’re leaving behind in the lives of countless clients in our community. Both the mothers and babies who have been spared from their decision to abort, we celebrate them!
Thank you for your recent gift, which allows us to serve these clients. As a small token of our gratitude, here’s a little gift to you, some client responses to our in-house exit interview:
[list some blurbs from actual clients…either from internet reviews or from exit surveys]
Examples:
● Wonderful staff!! All are super kind, friendly, and overall amazing.
● I was nervous coming in today because I've never been in this situation before, but I'm glad I did. The staff was very friendly and professional.
● I had a great experience, and I would recommend it to anyone.
While this feedback is great for our staff and supporters, at the end of the day, we’re blessed to be able to meet the needs of our at-risk moms at fragile times in their lives.
Wishing you a blessed August,
More...
Affiliate How To Videos
Honoring Years of Partnership and Dedicated Affiliates
Heartbeat International honored pregnancy help organizations celebrating milestone anniversaries at its 2026 Annual Pregnancy Help Conference. Heartbeat International Affiliation Coordinator Alaina Wood and Director of Affiliate Services Kathy Jerman delivered the awards to recipients for their recognized 25 and 50 years of service. Below are the heartfelt words spoken on behalf of all the Heartbeat International staff.
by Alaina Wood, Affiliation Coordinator
It has been such a blessing to see so many of you this week, and it is always a pleasure to put faces to the voices I’ve connected with by phone and email.
You may have heard from me when it’s time to renew your affiliation with Heartbeat, or I may have had the chance to speak with you when you’ve called looking for guidance or support.
It’s truly a joy to come alongside you and help connect you with the people and encouragement found through Heartbeat.
I have the honor of celebrating with you—organizations that have consistently shown up face to face with women, men, and families in their communities for decades. With determination, perseverance, and deep faith, these organizations have stood firm in their commitment to life for 25 and 50 years.
With compassion for each person created in God’s image, they have faithfully said yes to His calling day after day. They have prayed, dreamed, faced challenges, grown, and rejoiced—praising the Lord for His grace, guidance, and provision every step of the way.
In those face-to-face moments, they have shared the love of God with countless women, so that each one may know how fearfully and wonderfully made she is—and in turn, pass that love on to her child.
Because of this faithful, ongoing work, we celebrate the organizations that opened their doors in 2001, marking 25 years of faithful service to women and families:
Alliance for Life Missouri: Marsha Middleton
Options Pregnancy Center: Vikki Parker, Marsha Bailey
Smoky Mountain Pregnancy Care Center: Michelle Finnie, Karen Whitley, Krista Young, Pamela Bowen
We also honor those who opened their doors in 1976, marking an incredible 50 years of ministry and lasting legacy:
Guiding Star Wakota: Kenyatta Hardaway, Monica Elias
Solve Maternity Home: Peggy Kerwin
We’re so grateful for your faithfulness and deeply encouraged by the way God has sustained and guided your work over the years. It’s a privilege to see what He has done through you.
As we think about the calling each of you carry—whether you are just beginning, in the middle of the journey, or celebrating many years of ministry—we’re reminded of this promise from Thessalonians:
“May our Lord Jesus Christ himself and God our Father—who loved us and by His grace gives us eternal encouragement and good hope—encourage your hearts and strengthen you in every good work and word.” Selah
May He give you endurance, wisdom, and joy in the work you do each day—faithfully serving for 25 years, for 50 years, and many more to come.
About Heartbeat International
Heartbeat International is the first network of pro-life pregnancy help organizations founded in the U.S. (1971), and it is now the most expansive network in the world. Heartbeat has over 4,000 affiliates worldwide - including pregnancy help medical clinics (with ultrasound), resource centers, maternity homes, and adoption agencies - in more than 70 countries around the world to provide alternatives to abortion.
Heartbeat's Life-Saving Vision...
...is to make abortion unwanted today and unthinkable for future generations.
Heartbeat's Life-Saving Mission...
...is to Reach and Rescue as many lives as possible, around the world, through an effective network of life-affirming pregnancy help to Renew communities for LIFE.
To achieve our mission, we do the following:
We REACH those who are abortion-vulnerable through Option Line's® 24-hour contact center and cutting-edge website, www.OptionLine.org.
"Reach down your hand from on high; deliver me..." - Psalm 144:7
We RESCUE those who are reached through our life-support network of pregnancy centers providing true reproductive health care, ministry, education, and social services where lives are saved and changed.
"Rescue me, O Lord, from evil men; protect me from men of violence. " - Psalm 140:1
We RENEW broken cities around the world, by developing pregnancy centers where abortion clinics are the only alternative for abortion-vulnerable women.
"He sent me to bind up the brokenhearted...to proclaim the year of the Lord's favor... They will renew the ruined cities that have been devastated for generations." - Isaiah 61:1-4
Heartbeat Principles:
- Heartbeat affiliates propose and offer, through education and creative services, positive choices for the woman challenged by pregnancy.
- Heartbeat affiliates shall not discriminate in their services on the basis of race, creed, color, national origin, age, or marital status.
- Heartbeat affiliates’ services are personal, confidential, and non-judgmental.
- Heartbeat affiliates shall not advise, provide, or refer for abortion, abortifacients, or contraceptives.
- Heartbeat affiliates encourage chastity as a positive lifestyle choice.
Heartbeat Program Policies
- Heartbeat International does not promote abortion, abortifacients, or contraceptives.
- Heartbeat International does not promote birth control (devices or medications) for family planning, population control, or health issues, including disease prevention.
- Heartbeat International does promote God's Plan for our sexuality: marriage between one man and one woman, sexual intimacy, children, unconditional/unselfish love, and relationship with God must go together.
- Heartbeat International does promote sexual integrity/sexual purity before marriage and sexual integrity faithfulness within marriage.
- All Heartbeat International policies and materials are consistent with Biblical principles and with orthodox Christian (Catholic, Protestant, and Orthodox) ethical principles and teaching on the dignity of the human person and sanctity of human life.
All Heartbeat centers must abide by Our Commitment of Care and Competence.
Heartbeat affiliates propose and offer, through education and creative services, positive choices for the woman challenged by pregnancy.
Heartbeat affiliates shall not discriminate in their services on the basis of race, creed, color, national origin, age, or marital status.
Heartbeat affiliates’ services are personal, confidential, and non-judgmental.
Heartbeat affiliates shall not advise, provide, or refer for abortion, abortifacients, or contraceptives.
Heartbeat affiliates encourage chastity as a positive lifestyle choice.
Heartbeat Program Policies
Heartbeat International does not promote abortion, abortifacients, or contraceptives.
Heartbeat International does not promote birth control (devices or medications) for family planning, population control, or health issues, including disease prevention.
Heartbeat International does promote God's Plan for our sexuality: marriage between one man and one woman, sexual intimacy, children, unconditional/unselfish love, and relationship with God must go together.
Heartbeat International does promote sexual integrity/sexual purity before marriage and sexual integrity faithfulness within marriage.
All Heartbeat International policies and materials are consistent with Biblical principles and with orthodox Christian (Catholic, Protestant, and Orthodox) ethical principles and teaching on the dignity of the human person and sanctity of human life.
Our Commitment of Care and Competence
Originating in the early 1990’s, the “Commitment of Care” was formally adopted by major U.S. pregnancy help affiliation organizations in January 2001. Focusing primarily on positive client care, these ethical codes of practice dispelled the abortion activists’ false accusations and formed the basis for strong client services approval ratings.
Robust growth of pregnancy help efforts in specific – and non-profit entities in general – has brought additional scrutiny of these organizations. In response, the Leadership Alliance of Pregnancy Care Organizations (LAPCO), added new basic standards for organizational competency. Integrating these ethical codes of practice into the existing client-care elements produced the expanded document now known as the “Commitment of Care and Competence.”
Introduced in 2009 and updated in 2024, this commitment to ethical practices is the core standard for affiliation for all major life-affirming pregnancy help affiliate groups. We encourage affiliates to print the Commitment of Care and Competence and hang it up in your lobby.
- Clients are served without regard to age, race, income, nationality, religious affiliation, disability or other arbitrary circumstances.
- Clients are treated with kindness and compassion, in a caring manner.
- Clients always receive honest and open answers.
- Client information is kept securely and confidentially and only released with the client’s signed authorization or as required by law.
- Clients receive accurate information about pregnancy, fetal development, lifestyle issues, and related concerns.
- We do not offer, recommend, or refer for abortions or abortifacients, or contraceptives. We are committed to offering accurate information about related risks and procedures.
- All of our advertising and communications are truthful and honest, and accurately describe the services we offer.
- We provide a safe environment by screening and equipping all staff and volunteers interacting with clients.
- We are governed by a Board of Directors and operate in accordance with our articles of incorporation, bylaws, and stated purpose and mission.
- We comply with applicable legal and regulatory requirements regarding employment, fundraising, financial management, taxation, and public disclosure, including the filing of all applicable government reports in a timely manner.
- All services are provided in accordance with pertinent and applicable laws. Medical services are provided in accordance with medical standards, under the supervision and direction of a licensed physician (or advanced clinical provider as permitted by law).
- All of our staff and volunteers receive appropriate training to uphold these standards.
Final language as approved by the Leadership Alliance of Pregnancy Care Organizations – 07/10/24
Download a copy of the Commitment of Care and Competence and hang it up at your center.
Click here to access Heartbeat International's Raising the Standard course, which introduces organizations and their leaders to Our Commitment of Care and Competence.
Heartbeat Principles:
- Heartbeat affiliates propose and offer, through education and creative services, positive, life-affirming choices for the woman challenged by pregnancy.
- Heartbeat affiliates shall prefer and promote the value and place of sexual intimacy, children, and family building within marriage between one man and one woman.
- Heartbeat affiliates’ services are personal, confidential, and nonjudgmental.
- Heartbeat affiliates present alternatives to abortion without discriminating based on race, ethnicity, creed, color, national origin, age, or marital status.
- Heartbeat affiliates shall not advise, provide, or refer for abortion, abortifacients, or contraceptives.
Heartbeat Program Policies
- Heartbeat International does not promote abortion, abortifacients, or contraceptives.
- Heartbeat International does not promote birth control (devices or medications) for family planning, population control, or health issues, including disease prevention.
- Heartbeat International does promote God's Plan for our sexuality: marriage between one man and one woman, sexual intimacy, children, unconditional/unselfish love, and relationship with God must go together.
- Heartbeat International does promote sexual integrity/sexual purity before marriage and sexual integrity faithfulness within marriage.
- All Heartbeat International policies and materials are consistent with Biblical principles and with orthodox Christian (Catholic, Protestant, and Orthodox) ethical principles and teaching on the dignity of the human person and sanctity of human life.
Not all pregnancy centers offer medical services. If you have questions about the services offered at this pregnancy center, please ask to speak to a center representative.