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We understand the challenges of marketing pro-life pregnancy help in today’s world.

Abortion is often portrayed as a quick and easy solution for an unexpected pregnancy—a message reinforced through magazines, television, and music. But behind that narrative, many women feel rushed or pressured into decisions that can lead to a lifetime of regret.

Every woman deserves time, support, and access to compassionate care so that no one feels abortion is her only option.

That’s why Heartbeat International developed a Gen Y & Z-focused Option Line campaign—to meet women where they are and combat Big Abortion’s monopoly on the conversation. Our goal is simple: reach her and connect her to life-affirming pregnancy help.

This campaign is designed to engage women facing unexpected pregnancies and guide them directly to Option Line. From there, they’re connected to their local pregnancy help organization—like yours—where they’ll receive the care and resources they need to make an empowered choice.

To better connect with women from a variety of backgrounds and circumstances, we created three unique video personas based on real Option Line callers. With millions of views already, this campaign is reaching women across the country—and leading them to your doors.

As a Heartbeat affiliate, you have access to these professionally produced videos at no cost. We encourage you to share them on your social media platforms and embed them on your website. By doing so, you’re not just spreading hope—you’re creating a direct bridge between women seeking help and the compassionate care your center is ready to provide.

We wanted to extend an opportunity for you to join in this effort to bring hopeful messages about options, resources, and the value of a child to key influencers. Our hope is to expand into new markets and new mediums, because we know:

• The average woman is uninformed about life-affirming pregnancy options when abortion shopping
• We can help prepare her influencers with critical language that supports her and encourages life decisions
• We need to combat the increased selling of abortion by Big Media
• Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign

For Immediate Release

August 28, 2023
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New way to connect parents to those who can help them navigate their unique circumstance

COLUMBUS, OH - Prenatal Diagnosis Initiative (PDI), a working group of pregnancy support organizations, has launched its PrenatalDiagnosis.org website. This resource serves parents facing a prenatal diagnosis and gives them access to accurate information on prenatal genetic screening and diagnostic testing, support resources, various prenatal diagnoses, and pregnancy options. Contributors to the website include Heartbeat International and Option Line, Charlotte Lozier Institute, Her PLAN, Be Not Afraid, and String of Pearls. 

The website also links users to Heartbeat International’s 24/7 pregnancy-related helpline, Option Line, that connects parents facing a diagnosis to a Parent Care Coordinator (PCC) in their region. PCCs are trained to provide trauma-informed care to parents throughout the rest of their pregnancy and for one year following birth. This care includes help navigating medical options, advocating for their baby, developing a plan for birth and newborn care, offering grief support, and more.

PDI recognizes that parents who have received a prenatal diagnosis are facing unexpected challenges and they deserve care and support as they contemplate the next steps for themselves, their baby, and the rest of their family. The website was born out of a desire to provide medically accurate, trauma-informed information to parents or family members who may be searching after receiving a positive screening or diagnostic test result. Option Line and its connection to a PCC will help meet the needs of those parents with compassionate care and support.

 “After fourteen years of supporting parents carrying to term following a prenatal diagnosis, our organization recognized the need to develop a professional training program that was trauma-informed, research-based, parent-centered, and life affirming.  We feel blessed to support other organizations in the development of services which address the crisis of a prenatal diagnosis with comprehensive support, and we are very happy with the feedback we are getting from those who have completed the Be Not Afraid Parent Care Coordinator Training,” said Tracy Winsor, Be Not Afraid Co-Founder and Parent Program Director.

 “Upon receiving a positive prenatal test result, parents deserve to receive the best information available regarding carrying their child to term and an offer of support in walking the journey. I've seen firsthand the positive impact for children, families, and communities.” - Gary Thome, Heartbeat International board member and PDI founding member

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 Prenatal Diagnosis Initiative is a collaboration of Heartbeat International, Option Line, Charlotte Lozier Institute, Her PLAN, Be Not Afraid, and String of Pearls. Learn more at PrenatalDiagnosis.org

Her Problem:

• She feels alone
• She encounters relentless marketing promoting abortion
• She feels forced to make a quick decision
• She knows few options beyond abortion
• She has medical questions and concerns

Her Solution: 

The Option Line contact center answers cries for help 24/7/365, provides bilingual service every hour, and connects with 1,100 abortion shoppers each day providing them with immediate care and connecting them to life-affirming pregnancy help. Since 2003, more than 5 Million women have contacted Option Line for help.

You have an opportunity to bring hopeful messages about options, resources, and the value of a child to key influencers.

• The average woman is uninformed about life-affirming pregnancy options when abortion shopping
• Help prepare her influencers with critical language that supports her and encourages life decisions
• We need to combat the increased selling of abortion by Big Media
• Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign

(If you need help setting up your Amazon Baby Registry, click here for a how-to guide.) 

Mississippi Attorney General Lynn Fitch, the champion of Dobbs, has rallied other pro-life Attorneys General who are eager to celebrate you and your life-affirming work. And your state's AG said yes! So, together, we are collecting Amazon Baby Registries from pregnancy help organizations in your state and eight others for a virtual baby shower.

if you live in Iowa, Kansas, South Dakota, or Utah, your Attorney General has said "yes!" to supporting this event! If your state's Attorney General is not listed in the form below, that means that they have not committed to participate in this year's donation drive event and therefore, you will not be listed on the main page with Her PLAN. We encourage you, still, to take this idea and create your own Amazon baby registry to share with your community. This is a great way to connect with your community and provide a tangible way for them to show support for your great work!

Simply complete the form below sending us a link to your Amazon Baby Registry by June 12, 2023. That's it! We want you to capitalize on this unique, multi-state opportunity!

Complete the form below by: June 12, 2023 
Event dates: June 19-24, 2023
Location: Online
​​​​​​​Questions? Email This email address is being protected from spambots. You need JavaScript enabled to view it.. We are happy to help! 

by Lori DeVillez, Founder and CEO of Trotter House, This email address is being protected from spambots. You need JavaScript enabled to view it.

When I think of “Be[ing] Still and Know[ing] He is God” – my first thought is FREEDOM. When we truly know who God is and who we are in Him, there is great freedom. The question is: How do we completely know Him and truly understand who we are in Him? 

Let’s look at the 5 points of the cross:

1. Be comfortable letting God gaze upon you and hear Him. Think of a happy memory place – that deep inner peace.  First, knowing Him and speaking His many different names invites Him into our hearts. Here are a few that have begun to stand out to me: 

• Elohim:  Mighty Creator – Genesis 1:1
• Jehovah Jireh:  God My Provider – Genesis 22:13-14
• Elohim Shama:  The God Who Hears – Exodus 2:24
• El Sela:  God My Rock – Psalm 31:3
• El Roi:  God Who Sees Me – Genesis 16:13
• El Shaddai:  The All Sufficient One, God Almighty – Genesis 17:1
• Jehovah Ezrah:  My Helper – Psalm 27:9
• El HaNeeman:  The God Who Is Faithful – Deuteronomy 7:9
• Elah Yerushalem:  God of Jerusalem – Ezra 7:19
• Elohay Selichot:  The God Who Is Ready to Forgive – Nehemiah 9:17
• Elohim Ahavah:  The God Who Loves – Jeremiah 31:3
• Georgos:  The Gardener – John 15:1
• Akal Esh:  Consuming Fire – Deuteronomy 4:24
• Jehovah Uzzi:  The Lord My Strength – Psalm 28:7
• Immanuel:  God With Us – Isaiah 7:14
• Basilei ton Aionon:  King Eternal – I Timothy 1:17
• Migdal Oz:  Strong Tower – Psalm 67:3
• Shaphat:  Judge – Genesis 18:25
• Uah:  Self Existence – “I Am” – Exodus 15:2
• Jehovah Gibbor Milchamah:  Mighty in Battle – Psalm 24:8
• Jehovah Geol:  Redeeming God – Isaiah 49:26
• Sar Shalom:  Prince of Peace – Isaiah 9:6
• Jehovah Nissi:  The Lord My Banner – Exodus 17:15
• Jehovah Raah:  The Lord Is My Shepherd – Psalm 23:1-3
• Jehovah Rapha:  The Lord Who Heals – Exodus 15:26
• Jehovah Shammah:  The Lord Is There – Ezekiel 48:35
• Jehovah Sabaoth:  The Lord of Hosts – Isaiah 1:24
• Hode:  Majesty – Job 37:22-23
• Maron:  Dwelling Place – Psalm 90:1

2. What is God’s grace? Understanding the grace of God is very valuable too. God’s grace. Amazing grace. Matchless grace upon our lives brings us freedom.

3. Put yourself into Scripture. I think of the woman at the well and meeting someone so amazing who knows all about me and still loves me, David and Goliath and the mighty battles we fight for LIFE, and Daniel in the lion's den and trusting God confidently and full of trust in no matter what we may face.

4. Learn to talk with Jesus as our best friend. Listen and be totally honest. I must know who I am in Christ!  When a negative thought comes to my mind, I must line it up with the Word of God (taking every thought captive). If it does not line up, then I cast that thought out and replace it with who I know I am in Christ.  Here are a few examples:

• I am complete in Him Who is the head over all rule and authority—of every angelic and earthly power (Colossians 2:10).
• I am alive with Christ (Ephesians 2:5).
• I am free from the law of sin and death (Romans 8:2).
• I am far from oppression, and will not live in fear (Isaiah 54:14).
• I am born of God, and the evil one does not touch me (1 John 5:18).
• I am holy and without blame before Him in love (Ephesians 1:4; 1 Peter 1:16).
• I have the mind of Christ (1 Corinthians 2:16; Philippians 2:5).
• I have the peace of God that surpasses all understanding (Philippians 4:7).

5. Always journal your experience. He speaks to us and it is always encouraging to look back and realize He is right here with us.

In Being Still and Knowing that He is God. . . we must truly take these examples above and put them into practice in our everyday lives. 

I have a powerful video I want to share with you here: This is powerful… life and love are beautiful...

Be still and know. . . Listen for the Father’s voice and open your eyes . . . He is here and He loves you more than we could ever know. . . Blessings be upon you on this day!

What It Means to Be a Sister Center

What It Means to Be a Sister Center

Becoming a Sister Center is a meaningful opportunity to serve as a mentor, encourager, and global partner in the life-affirming work of pregnancy help. Through the Sister Center Program, you will be paired with an international counterpart — a center that is eager to grow, learn, and be inspired by your experience and wisdom.

As a Sister Center, you will participate in monthly calls that provide a rich space for connection, collaboration, and prayer. These conversations are a chance to:

• Pray together — lifting one another up in faith, and interceding for clients, staff, and the communities you serve.

• Gain a deeper understanding of how pregnancy help is being carried out in different parts of the world, learning from each other’s unique challenges and victories.

• Share ideas and encouragement on reaching clients and potential clients with compassion, creativity, and excellence.

This partnership is not about financial giving — it’s about investing your time, heart, and experience into a relationship that builds up another center and strengthens the global pregnancy help movement. It’s about standing shoulder-to-shoulder, across countries and cultures, united by a common mission: to affirm life and walk alongside women with hope.

You have something to give — your leadership, your lessons, your love.
Join the Sister Center Program and make a lasting impact in a fellow center’s journey.

by Ashley Vance, RN, BSN, LAS, Heartbeat International Healthcare Team Manager

The saints will throw their crowns at His feet. The angels cry out “Holy, Holy, Holy!” Every knee will bow and tongue will confess.

He sits on the most glorious throne reigning over a kingdom so magnificent the streets are gold, and our human mind can’t even begin to comprehend it.

He is the ultimate power, love, truth, and righteousness.

But where is He?

He is everywhere, and He is with every single woman regretting her abortion. Imagine seeing all of them. From the beginning of time until the very last. Every single life lost from around this fallen world—He knows them by name.

He brought them into existence, lovingly knit them together, and cares so much for every single one.

He is with the woman in the bathroom desperately trying to throw up the pill, the one searching the internet from the parking lot of the abortion clinic, and the one who can’t sleep at night heartbroken over what she’s done.

He leads them, He guides them, He gives them eyes to see and ears to hear. He shows them love, mercy, and He guides them to APRN. The rescue, the hope, the second chance, and the network that loves them too!

Find yourself wondering what insurance is needed for maternity housing? What kind of insurance coverages are needed and what kind of company sells those policies? We dive a little deeper into the topic for you below.

Insurance

Some types of insurance are regulated, others are industry-standard, and others are optional. Getting the appropriate amount of insurance is a balance of risk assessment. Recognize that insurance companies are motivated to sell insurance policies that often represent worst-case scenarios. Likewise, organizations should protect and prepare themselves for challenging circumstances that may arise. Involving Board members with insurance experience in the conversation may help an organization find its “comfort zone.” Insurance companies are a great resource for advice on how an organization can reduce risk. Larger insurance companies may even have a “risk assessment professional” that can do a site visit to offer feedback and suggestions.

General Liability

General Liability insurance is related to accidents that may result in bodily or personal injury or property damage. The cost is determined by the insurer’s assessment of risk based on the number of people involved, the size of the facility, the activities of the organization, etc. In some cases, the organization may ask or be asked to be listed as an “additional insured” for specific reasons (i.e. an event held on a rented property). This is common and easily done by calling one’s insurance agent.

Property Insurance or Renter’s Insurance

Property insurance covers the expense of damage to or destruction of the building and its contents. Various factors affect how a property insurance policy is crafted (e.g. replacement cost vs actual cost). Renter’s insurance, used when a property is being leased, covers solely the contents (not the structure). Organizations must weigh the cost-benefit analysis of valuing the contents at replacement cost, even if donated.

Directors and Officers Insurance

Directors and officers insurance (commonly referred to as D&O Insurance) is insurance for lawsuits due to wrongful acts or mismanagement of the organization most commonly related to employment practices. Requiring the organization to have D&O Insurance is frequently an expectation of experienced Board members.

Automotive Insurance

Any vehicles owned by the organization will need to be insured. If the organization does not own vehicles, it may choose to have a “hired and non-owned” policy that augments the private insurance of volunteers and staff members who may be driving on behalf of the organization. Some drivers and/or vehicles are considered higher risk (i.e. young drivers, 15-passenger vans) and will have higher premiums. Homes are advised to avoid any language related to offering medical care as auto policies have been known to group maternity homes into the costly category of ambulatory medicine.

Professional Liability Insurance

Professional liability insurance addresses the liability related to the professional services of counselors, social workers, and other professionals. If the organization is hiring someone with a professional designation as an employee (rather than an independent contractor), it will need to assume professional liability insurance. The issues related to the scope of practice, covered elsewhere, are critical for this reason.

Life Insurance

Organizations may choose to take out a life insurance policy on a key employee(s) and name the organization as the beneficiary. This is done if the death of the employee would have a very substantial and immediate impact on the organization.

Worker’s Compensation

Worker’s compensation provides coverage for job-related injuries and illnesses and may be required by law depending on jurisdiction and the number of employees.

Life-Affirming Insurance Companies

Heartbeat has a list of preferred insurance companies that have worked well for pregnancy help organizations for years. Click here to learn more.

This and more amazing resources for homes are included in Maternity Housing Essentials - Heartbeat's key resource for anyone starting or maintaining a maternity housing program.