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Do you have what it takes to capture attention, build authority, master messaging and subjugate subject lines to do your bidding? Of course you do—otherwise, why would we come up with this fancy webinar? Join Heartbeat International’s Director of Communications and Marketing for a discussion on what it takes to get the most out of your email list. We’ll touch on everything from the importance of crafting coherent messaging, to choosing which bulk email provider is best for you, to getting the most out of every email through subject line testing and a/b experimentation. When life gives you lemons, you make lemonade. When life gives you email lists… well, you’ve got to squeeze the most out of that too!
Part-time thinker, full-time husband, daddy, pastor, and baseball fan, Jay Hobbs serves as Director of Marketing and Communications for Heartbeat International and Editor in Chief of PregnancyHelpNews.com. Jay has been part of the staff at Heartbeat International since 2012, where he oversees a three-person department that produces Heartbeat International’s press releases, email campaigns and social media presence. Jay's writing has appeared at The Washington Times, The Federalist and The Gospel Coalition, as well as several national pro-life news outlets.
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